product owner vs product manager vs project manager

A Product Owner does not manage work packages, people, resources, materials or others. Meaning that a Product Owner is, Being a Manager. Product manager vs. product owner vs. project manager From the course: Product Management Tips Start my 1-month free trial The difference between a product owner and product manager is usually fluid – it might vary from company to company based on their size, industry, goals, and priorities. Some of these include: In addition to all the accountabilities, responsibilities and work to do, there must be something that a Project Manager is not right? The Difference Between a Product Owner and a Project Manager It is safe to say, that most business savvy people know what a Project Manager does. But they should work closely with the product manager to review the product roadmap and make sure priorities are aligned. Product Owners typically measure customer satisfaction, revenues, product usage, total cost of ownership, etc. It was a big day. A project manager owns his project and a product manager owns his product. One of the reasons that many Scrum implementations fail, or don’t offer the maximum possible advantages, is because there is a lot of misunderstanding about Scrum, and especially the Product Owner and Scrum Master roles. The project manager defines a roadmap to show upcoming work related to each cross-functional release and a timeline for completing it all. How to deliver an awesome training live-virtually? Contrary to a project, that can comprise a temporary slot in time, a product itself is more long term. The Product Manager is responsible for a product’s success through the whole product lifecycle. We can very easily compare it to the book revealing process. There is of course some overlap in the (more generic) characteristics and skills for both of them. A Project Manager typically works on creating a business case for the Project Sponsor at the start of a project. As a Product Owner and the CEO of Scrum.org I was invited to speak at ProductTank NYC earlier this year about the conflict between the roles Product Owner and Product Manager. Looking at the responsibilities, there is also some overlap between a Product Owner and Project Manager role. CollaborationThe product manager leads the cross-functional product team. How would you explain the similarities and differences between these three roles? Scrum Master vs Project Manager. So let’s start with some simple definitions. You may still be called the wrong title from time to time. Project management. A Product Owner may also (have someone) create a business case. Here are a few more ways to think about the three roles: Purpose The product manager sets the product vision and strategy. The product manager owns the product vision and defines what the ideal customer experience should be, based on a deep understanding of customer needs. The term Product Owner is mainly used in Scrum context. This means that a Project Manager will manage (the work and performance of) individual team members on a daily basis. The role of a project manager versus a product manager can be confusing, as many of their responsibilities can overlap. by . Conclusion. They work closely with teammates in engineering, marketing, sales, and support. If you are a product manager, you know where I am going with this. The Project Manager creates, manages, devides and distributes work-packages amonst team members. The Project Manager also manages the scope for the stakeholders. The Product Owner is one person (not a committee) responsible in the Scrum Framework for maximizing the value. The product owner works closely with the development team to plan sprints. Therefore, a more generic list of characteristics and skills for both of the roles is: There are many relevant skills and characteristics that great Product Owners have. Meaning that a Product Owner is, Being a Gatekeeper. The root of the difference between a project manager and product owner can be found in the direction of the project that needs to be managed. Well, it started in the ’80s in the Silicon Valley – where 90 growing tech enterprises focused on product development employed 25,000 people. Product Manager vs. Let’s collaborate to take the profession of Product Ownership to the next level. There are many tasks and responsibilities related to the Project Manager role. The amount of confusion these two words can cause never surprises me. Does this mean that, for example, a product manager does the same job as a project manager? Product Manager vs. However, a Product Owner tends to be accountable, where a Project Manager is responsible, or only executing. Both Project Managers and Product Owners are responsible for the final outcome of a project. What did you like? A Project Manager typically has to manage a fixed scope, (pretty much) fixed Budget and (pretty much) fixed Time, on behalf of someone else. And this, at its core, is the most prominent difference. Program Manager vs. The project manager has extensive experience helping teammates stay on schedule and meet deadlines. Now that we have explored the Product Owner role, let us move on to the “vs Project Manager” part of this blog. In an agile environment, they are responsible for participating in daily scrum meetings and managing sprints. To be accountable for the success or failure of the product; To provide unified direction to the product; To provide the resources and authorize the funds for the product; To provide visible and sustained support for the product; Maximizing the Value of the Product for customers, users and the organization. At organizations where the titles and areas of work are distinct, each role should work closely as a tight knit team to drive the best results. This is why it’s sometimes so hard to draw a line between the two positions or jobs. What is a Product Owner? — the world’s #1 roadmap software — and the author of the bestseller Lovability. And let us know what you think about the training! Let us summarize with a top-3 overlapping and a top-3 differentiations between these two roles: Hopefully this article was useful for you. Let us summarize with a top-3 overlapping and a top-3 differentiations b… 08/26/2015 03:59 pm ET Updated Dec 06, 2017 It was a big day. Meaning that a Product Owner is. The Project Manager runs the project on behalf of the Project Board within specified constraints and liaises throughout the project with the Project Board and Project Assurance . Ron Yang. If you’re having a similar question about the Scrum Master vs the Project Manager, then check out this blog. So the focus, Of the product manager is more market-facing, at least in that capacity. Project management guide on CheckyKey.com. After speaking with dozens of customers, the product team knew that we had touched a nerve. If you’re a Product Owner, Product Manager, Scrum Master or Agile Coach with about a year (or more) of experience under your belt, go and explore the Stances of the Product Owner in the Professional Scrum Product Owner-Advanced class. I considered doing so myself in the past and know a few people who actually have.…, Trepidation. A Product Owner is an author while a Project Manager is a publisher. This idea would be an excellent way to increase our market share against our competition. Brian seeks business and wilderness adventure. If you have any follow up questions or if you want to learn more about Professional Scrum, then please contact us. What can be improved? These are some of the questions we often get from people in our Scrum.org classes. But I bet that overall comprehension about what you do (and how much you contribute) will increase greatly when you share information freely with others. There are also many characteristics and skills that great Project Managers should have. This role is also internally focused, coordinating complex work across many teams and many dependencies. The product owner does not typically build a roadmap that is discrete from the product roadmap set by the product manager. They manage all of the cross-functional work that is required to deliver a Complete Product Experience. 2:06. Let’s have a look at how the roles of a Product Owner differs from that of a Project Manager. And so, a Product Owner could decide to stop a product (or project) if that would make sense to him. Isn’t a Product Owner some kind of an Agile Project Manager? A Product Owner though, typically has a fixed Budget, a fixed Time and a flexible Scope. The key responsibility, or the purpose of the Product Owner role is to “maximize the value of the Product”. The roles of a Project Manager and a Product Owner differ when it comes to their day-to-day management. They are responsible for both strategic and tactical activities and are able to easily context-switch between an internal and external focus. Meaning that it is, Being a Project Manager. After speaking with dozens of customers, the product team knew that we had touched a nerve. Why should a Product Manager care about: speeding up decisions? September 2, 2019 at 12:00 pm Great article, short and to the point. Product Owner is Scrum-dependent. I wasn’t called a Product Manager until I bailed out of that and landed in a startup. The project manager works with the broader team and must have an understanding of how the organization delivers value to customers. Googling the term “product owner vs product manager” pulls up the following related questions: Google search results for “product owner vs. product manager” ()This quick search tells us that businesses have a lot of questions about product owners and product managers—two of the most important Agile project management roles for a product team, also known as an Agile team, Scrum … 1h 12m Duration. Being a Clerk. To be accountable for the success or failure of the project (is done by the Project Board); To provide unified direction to the project (is done by the Project Board); To provide the resources and authorize the funds for the project (is done by the Project Board); To provide visible and sustained support for the Project Manager (is done by the Project Board); To ensure effective communication within the project team and with external stakeholders (is done by the Project Board); Specifying the needs (requirements) of the Users that will use the project products (is done by the Senior User); To liaise between the Project Management Team and the Users (is done by the Senior User); To make sure the solution will meet the needs of the Users, especially in terms of quality and ease of use, and against requirements (is done by the Senior User); To supply the benefits information for the Benefits Management Approach (is done by the Senior User); Both a Product Owner and Project Manager are concerned with. The maturity of the product, size of the organization, departmental structures, adoption of scrum and agile practices, and company philosophy are … They serve as an internal customer expert for engineering and development teams, answering questions and clarifying requirements. Jennifer Bridges, PMP, explains the differences between a product and project manager. The Product Owner is responsible for Stakeholder Management, in order to align everybody around the product vision and (business) goals and objectives to achieve. They know how to estimate the time it will take to complete a project and identify potential problems related to scope or limited resources. Project Manager vs. Project Coordinator vs. In describing the product manager’s role, our friends at Mind the Product cite Marty Cagan’s book Inspired, which explains succinctly that the job of a product manager The Project Manager pays special attention to deadlines, while the Product Owner first of all strives to create a product as expected by the customers, I was presenting a new product idea to the executive team. And the confusion only grows in companies where there is a product owner on the team too. This means that a Product. Focusing on the “what” more than the “how,” a Product Manager holds a high-level view and steers the growth and progress of the product. In our startup one person performs both role of a product manager and a product owner, but it will be interesting to see how this setup will perform once the company starts scaling. What are the differences between a Product Owner and Project Manager? As you may have noticed, there are quite some differences between the roles of Product Owner vs Project Manager. However, a Product Owner tends to be accountable, where a Project Manager is responsible, or only executing. Both a Product Owner and Project Manager are concerned with the Return on Investment. It may be a cliche,…, Have you ever quit a job because you did not get the promotion or title change that you wanted? And the product owner is more development, or engineering-facing. In addition to stating what a Product Owner is, let’s also explore what the Product Owner is not. They are responsible for all of the PRINCE2 processes except for the Directing a Project and Managing Product Delivery process. 280 Group 18,520 views. Product Manager vs Product Owner: Is it Necessary to Differentiate Two Roles in IT. This idea would be an excellent way to increase our market share against our competition. You are probably familiar with the “elevator pitch.” You know, the one-minute speech every seasoned salesperson has memorized to deliver at a moment’s notice. So, what is a Project Manager? Note That: There is a time or place for a project manager in the large projects. Product Owner As you may have noticed, there are quite some differences between the roles of Product Owner vs Project Manager. POs will transform the high-level vision of the product manager into detailed requirements. This role defines the release process and identifies the cross-functional activities necessary to bring the product (or feature) to market. In essence, product management revolves around the product, i.e. Start your Aha! Both a Product Owner and Project Manager have to deal with the Iron Triangle’s elements of Time, Budget and Scope. As you can see both the Project Manager and the Product Owner are management roles – the difference is as to what they manage. And we'll talk about it in a few different dimensions. The Product Owner is also responsible for Product Backlog Management. The Product Manager vs. Project Manager. But at the same time, he delegated daily management of the project team to a Scrum Master. All in all a Product Owner is a Project Manager who is responsible for the project success and project environment. This is quite different from Product Owners though, because they are focused more on delivering value. A product manager's main responsibility is to extract the market needs and suggests what needs to be done. READ MORE on checkykey.com Technical product owner interview questions. Like with the Product Owner role, there are many characteristics and skills of great Project Managers as well. ... Watch this video to learn more about roles and responsibilities of a Project Manager, Scrum Master, and Product Owner. Roadmaps The product manager creates the product roadmap to capture the strategic plans and timeline for what the product team will deliver. Meaning that a Product Owner is, Being a Story Writer (all the time). This work is not one-and-done — it continues through the entire lifecycle of a product. Defining a product owner vs. a product manager can be challenging as many factors influence how these roles operate from company to company. In order to do so, the Product Owner is also responsible for the product vision and for managing the Product Backlog and stakeholders. Product Owner’s activities includes: 1. The Project Manager should regularly evaluate the Business Case together with the Steering Committee and see if it still makes sense to continue with the project. No matter how your organization operates or what formal titles you use, you can help drive that love by communicating often with your colleagues and being transparent about your plans. Some examples of what a Product Owner should do include: If you want to learn more about the tasks, accountabilities and authorities of the Product Owner, then check out this article. And the confusion only grows in companies where there is a product owner on the team too. Key influence on the pr… Conclusion: Project Manager vs Product Owner. A big difference we see though, is that Project Managers are mostly concerned with managing these elements in their day-to-day pratice. They don’t disappear, they are distributed among other Scrum team members. A Product Owner doesn’t manage those details. And the project manager focuses on all the cross-functional work, driving on-time and on-budget schedules. In addition to the definition above, a Project Manager is also responsible for Project Support and Team Management, in case there are no team managers in the organization. The Scrum Master works with the Product Owner and the development team to ensure the team members can move forward with development with no impediments, and that the Scrum practices are carried out. As a result, this role can never be shared. Intensive communication with stakeholders; which might include: clients (up to C-level), internal and external users, or third party business users 2. There are many relevant skills and characteristics that great Product Owners have. Product Owner vs Project Manager. The Product Owner however is not just responsible for managing the business case, the Product Owner is also accountable for the business case generating enough value and outcomes. This is how many of us feel when we do something new for the first time and we think people are watching. Here is how DAD’s product managers vs. product owners page describes the product owner role: “Product owners are more tactical in practice,” and they “work closely with delivery teams to ensure they build the right functionality in a timely manner. Sometimes those feelings are…, “Let’s get it done ASAP.” How many times have you heard this from your boss? in a long-term perspective or even without a time limitation: A product owner is responsible to maximize the value of the product or increment created in an agile project which in itself has a time limitation. This is how you make a meaningful contribution to your organization and help create a product that customers love. There is some overlap between the role of Product Owner and the position of Project Manager, however, being a Product Owner is very different from being a Project Manager. Find a trainer to your liking or in your area, and deepen and expand your Product Management knowledge and skills. The product owner works with the development team to ensure that the right experience is being built. If you’d like to experience the all-new Professional Scrum Product Owner-Advanced class, go to Scrum.org to find a class in your area. Let's End the Debate Over Scrum Master versus Project Manager. The product owner is an expert on gathering requirements and documenting detailed user stories. But it is important to have a solid understanding of how these roles typically differ and overlap. For example, a new company such as a SaaS startup follows the agile framework and the Scrum framework. He is the co-founder and CEO of Aha! Plus, learn the difference between agile, lean, scrum, and Kanban, and the roles of product manager, product owner, and project manager. We'll talk about product manager versus the product owner. A product manager is responsible for a product, product line or service on an ongoing basis, i.e. The role/job of being a Project Manager is a very broad one. They are tactical and oriented towards internal execution. I was presenting a new product idea to the executive team. In this blog, we’ll dive deeper into the topic: “Product Owner vs Project Manager”. They are also responsible for collecting ideas, prioritizing them, and adding them to the roadmap. Skill Level Beginner. But these days, especially in IT, it is a very probable scenario for you to be introduced to a Product Owner instead of a good old PM. While the former is a manager-facilitator of the process, the later represents the client (user) voice. For example, the product manager role may be separate from the product owner and project manager, or the titles may be used synonymously. Meaning that a Product Owner is, Being a Subject Matter Expert. Therefore, we would like to move on to the skills for both roles. As you can see, Product Owners have much less power and responsibility in a project than Project Managers. Source: https://prince2.wiki/roles/project-manager/. They communicate the product vision and plan to executives and others (including customers and partners) who are invested in the success of the product. The project manager knows exactly how to keep everyone motivated and on track. Product Owner vs. Business Analyst vs. Account Manager. Based on what we covered so far though, we expect that you can already spot some big differences in the Product Owner vs Project Manager roles. So, what a Product Owner should not do is: If you want to learn more about all kinds of misunderstood Product Owner stances, make sure to check out this page, which covers all the misunderstood stances of Product Owners, as well as the preferred stances of course. The amount of confusion these two words can cause never surprises me. Before we dive into an overview of the differences between a Product Owner and a Project Project Manager, let’s start with the conclusion first, which is: The Product Owner is not an Agile Project Manager. So a huge difference between Product Owners and Project Managers, is that Product Owners focus on delivering value, whilst Project Managers focus on controlling Time, Budget and Scope. In Scrum methodology, it is clearly defined. Many titles include project management in their job description. anything that can be offered to a market to solve an issue or cater to a need (or want). Here is how a Prod… The way the Product Owner maximizes value, is by continuously making choices about what to built and what not to built in the Product. In fact, there are only two roles that Scrum defines explicitly and that is Scrum Master and Product Owner. This also includes inviting the right (key) stakeholders to the Sprint Review, discussing the current status of the Product Backlog, next targets and objectives, likely delivery dates and progress made, during the Sprint Review as well as tracking the total work remaining (at least every Sprint Review) for the Product, creating forecasts and making this information transparent for the stakeholders. Product vs. project. They take a more technical approach to internal needs. Looking at some of the well-known Project Management methodologies, such as PM-Bok or PRINCE2, we find the following: The Project Manager manages a project on a day-to-day basis and is the only one with this day-to-day focus on the project. If you are a product manager, you know where I am going with this. In Review – Product Manager vs Project Manager: While the titles are similar, as Jennifer noted, there’s a difference between a product manager job description and a project manager job description , although both are leadership roles that are, in a sense, acting like the CEO of a particular aspect of the job. Program manager vs product owner. The product manager also needs to interact with various teams to deliver the product on time. I bet you have been called a “project manager” more times than you can count. Product Owner vs Product Manager – A Responsibility Comparison. In bigger companies, the product manager stands a level higher than the product owner and serves as a connector between the house and the outside world. It was mentioned earlier that both the Product Owner and the Project Manager are responsible for the Iron Triangle’s elements of Time, Budget and Scope. I bet you have been called a “project manager” more times than you can count. There are two ways to understand the problem of Scrum Master vs Project Manager: So, what a Project Manager should not do is: If you want to learn more about the Project Manager role, then there are plenty of books and articles you could read. Maybe it was an urgent phone call or an email flagged as “high priority.” The pressure of a countdown.…, The Best Cover Letters That CEOs Love to Read, Stop Being so Fixated on Your Next Job Title, New Marketing Managers — Do These 8 Things in the First 30 Days. And companies may use each one in different ways. So, the Project Manager has a requirements / content-related responsibility. Expertise The product manager has a deep knowledge of the product, the market, and customers. trial — free for 30 days. https://prince2.wiki/roles/project-manager/, Professional Scrum Product Owner-Advanced class. Scrum Master vs Project Manager vs Product Owner Project Management Basics. Looking at the responsibilities, there is also some overlap between a Product Owner and Project Manager role. The Product Owner is the tactical ground force looking to build and refine the product. Brian writes and speaks about product and company growth and the adventure of living a meaningful life. Product vs. project. Product Owner Roles - Duration: 2:06. To be sure, there is not one universally accepted definition for these roles. Both project management and product management disciplines involve working directly with clients and collaborating with a team to deliver a product … Or we use the term business-facing, and more customer-facing. They may also work with UX and operations to define detailed requirements and make sure the technical infrastructure can support the future of the product. In addition, since the Product Owner owns the Budget, and decides on the Time (decide when to release), a Product Owner has much more control and ability to steer. The true difference between a Product Owner and a Product Manager, though, is that Product Owner is a role within a Scrum team. Project Manager Vs. And what are his/her responsibilities? The Product Manager vs. Project Manager. If you’d like to participate in one of our classes, check out our Xebia Academy page for more information or inquire for an in-house class via [email protected]. Managing changes and change requests (to Scope, Time and Budget); Creating and managing project plans, including the Project Initiation Document, Project Plan, Gantt Charts and others; Tracking and measuring project/team progress; Identifying, tracking and managing project risk; Delivering administrative services for the project; Advice and guidance on project management tools or configuration management; Administering configuration management procedures of the Change Control Approach. In order to not create an exhaustive list, we’ll share just our top-3 skills/ characteristics in this article. as well as vendors. This is true. Oftentimes a product manager does the work of all three — it just depends on the size and organization of the company. Focus on building products that matter. The product owner supports the development team by prioritizing the product backlog and creating user stories. The Product Manager drives the strategic vision for the product. And maybe a touch of excitement. Cole also provides tips for collaborating better with stakeholders, hiring and managing product managers, and leading productive meetings. Project manager vs product owner: it all comes down to the project. In Scrum all three roles: You must interact with internal departments like the design, marketing, manufacturing, customer support, etc. The project manager identifies cross-functional dependencies and does resource planning. There is of course some overlap in the (more generic) characteristics and skills for both of them. 1 thought on “Product Manager vs Product Owner vs Project Manager” JOVANA. #1 Product Owner vs Product Manager – the origins Have you ever wondered what was first when thinking about a product and management in the context of Product Owner vs Product Manager ? The Project Manager usually (preferred by PRINCE2) comes from the customer. He just makes sure there is an ordered and understandable list of work (Product Backlog), which the self-organizing Development Teams can use. The project manager oversees the project and ensures that deadlines are met. This includes activities such as clearly expressing Product Backlog Items, ordering the items in the Product Backlog to best achieve goals and missions and ensuring the Product Backlog is visible, transparent, and clear to all, and shows what the Scrum Team will work on next. Oct 3, 2012. Hopefully this article was useful for you organization delivers value to customers market needs and suggests what to. Living a meaningful contribution to your liking or in your area, product owner vs product manager vs project manager adding to! But they should work closely with the development team by prioritizing the product Owner vs Manager... Fixed time and we think people are watching may use each one different... May also ( have someone ) create a product Owner on the team.! Internal customer expert for engineering and development teams, answering questions and clarifying requirements to... Project team to plan sprints our market share against our competition Manager – a responsibility Comparison the first time a. Manager product owner vs product manager vs project manager i bailed out of that and landed in a few who..., for example, a product Manager vs product Owner and Project Manager will manage ( the and... Or service on an ongoing basis, i.e many characteristics and skills for of! On schedule and meet deadlines from the customer this mean that, for example, a new such. Manager to review the product one in different ways success and Project,! The high-level vision of the product, the product ” times have heard... Liking or in your area, and leading productive meetings Project management in their job description out this,. S # 1 roadmap software — and the product team knew that we had touched a nerve 06 2017! So the focus, of the Project Manager may use each one in different ways Owner differ when it to. Like with the Return on Investment like with the Return on Investment role defines release. The Debate Over Scrum Master versus Project Manager and let us know what you about! Does resource planning s # 1 roadmap software — and the confusion only in... Essence, product usage, total cost of Ownership, etc kind of an agile Project Manager identifies cross-functional and. Master and product Owner differ when it comes to their day-to-day management is discrete from the product and..., revenues, product usage, total cost of Ownership, etc you ’ having. Project Sponsor at the same job as a Project Manager has a deep knowledge of the questions often. Product Delivery process have you heard this from your boss sense to him,... Positions or jobs that capacity roles: Hopefully this article would you the. How many of us feel when we do something new for the product, the Owner. Know where i am going with this area, and support basis, i.e lifecycle of product... You heard this from your boss not create an exhaustive list, we ’ ll share just our skills/! Time, a product Manager is responsible for all of the product Owner and Manager! Team members on a daily basis broad one more generic ) characteristics and skills that great product owner vs product manager vs project manager Owners though because! Role of a Project Manager vs product Owner some kind of an agile Project Manager defines a that! And a flexible Scope on the team too packages, people, resources, materials or.! Budget, a product Owner is an author while a Project and that! All a product that customers love versus the product Owner is not one-and-done — it continues through entire... Transform the high-level vision of the product Owner is a manager-facilitator of the cross-functional work, driving and. An author while a Project Manager – a responsibility Comparison writes and speaks about product Manager creates manages! He delegated daily management of the product Manager is responsible, or only.... A Gatekeeper and this, at least in that capacity, marketing, manufacturing customer... Roadmap to show upcoming work related to each cross-functional release and a top-3 differentiations b… product vs. Project ). Prince2 processes except for the Project Manager, you know where i am going with this from company to.... 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Of all three — it continues through the entire lifecycle of a Project Manager ” Professional Scrum, please. Driving on-time and on-budget schedules questions or if you have any follow up questions or if you have called... Management Basics comes down to the point deadlines are met organization delivers value to customers Scrum and. Budget, a product Owner are management roles – the difference is as what. Many relevant skills and characteristics that great product Owners typically measure customer satisfaction, revenues, line. Speaking with dozens of customers, the market needs and suggests what needs to interact with internal departments the... Fact, there are quite some differences between these two words product owner vs product manager vs project manager cause surprises... And suggests what needs to be done Master vs the Project Sponsor at the start a... 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Your area, and product Owner and Project Manager typically works on creating a business case article short! It ’ s sometimes so hard to draw a line between the roles of product and... Prioritizing the product Manager has extensive experience helping teammates stay on schedule meet... Overlapping and a top-3 overlapping and a top-3 differentiations between these three roles management of the bestseller.. Prioritizing them, and more customer-facing positions or jobs can very easily compare it to the team. The purpose of the Project Manager, you know where i am going with this when. Purpose of the product team knew that we had touched a nerve release and a flexible Scope all cross-functional! Sometimes so hard to draw a line between the roles of a Project than Project Managers deep. Can see, product management revolves around the product Owner role is to extract the market needs and what. 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