hooked by nir eyal

at Emory University in 2001. The book is amazingly structured and would definitely make you think about the technologies that have hooked you. Read more about the model at the heart of Hooked by Nir Eyal. Read writing from Nir Eyal on Medium. The objective literary style spoke to my research-based soul. Note, I never take compensation for writing articles on my blog. The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject. Yep, one way or another, we are all gonna get hooked. The steps and their requirements are discussed in more detail in Hooked by Nir Eyal. Nir founded and sold two companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design. Nir Eyal is a writer, teacher and consultant who has long advised start-ups and other businesses on designing successful products. It has a very big fluff to substance ratio and the little substance it does present is deprived of all nuance. The general idea is that to engage and keep users to use your product you should better develop a habit you should understand users' true underlying motivators (pleasure/pain, safety/fear, social acceptability/loneliness) , then understand and provide triggers , make users to invest time/money/data into your product, understand users behavior/lifestyle/story to know when user has resources to execute habit. Just a moment while we sign you in to your Goodreads account. Nir and Ryan do a great job of bringing everything together in the Hooked process and laying it out in a logical and motivating way. Subscribe to www.bookvideoclub.com to receive a new video summary of the best business books every week. It is specially designed to help you build your own habit-forming product or service. I teach a class at General Assembly on Product Management and I always recommend the author's blog to students. ", "frequent engagement with a product—especially over a short period of time—increases the likelihood of forming new routines. Creating products that have high engagement rate is the first step in Lean Startup methodology. by Portfolio, Hooked: How to Build Habit-Forming Products. Excellent, well-written book. It was refreshing to see a lot of new stories/examples in between some of the familiar ones. I decided to read this book, because I am a long-time follower of the author's blog. Let us know what’s wrong with this preview of, Published ", there are three ingredients required to initiate any and all behaviors: (1) the user must have sufficient motivation; (2) the user must have the ability to complete the desired action; and (3) a trigger must be present to activate the behavior. Hear from bestselling author Gretchen Rubin on "The Secret to Making and Breaking Habits," industry veteran Josh Elman on "How Twitter Built User Habits", and more! He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. There. I'll start with a complaint because I want to get my grumpiness out of the way before I take it out on someone at work. This book has received a lot of attention in and for good reasons. If you like books and love to build cool products, we may be looking for you. Practical insights to create user habits that stick. Pass the 'Regret Test' First. The reason why I picked up this book is that I’m developing a human augmentation android app these days and plan to go all out in terms of everything, be it development, design, marketing or whatever. I will now be recommending this book instead. Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products. There. In that respect, this book does a great job. Start by marking “Hooked: How to Build Habit-Forming Products” as Want to Read: Error rating book. He is the founder of two start-ups, both of which have since been acquired, and he contributes regularly to magazines like Forbes, TechCrunch and Psychology Today. In all fairness, there were synopses at appropriate places in the book, so you could skip any nonsense and go through just salient points. Good reading on habit making in software, especially in web apps and mobile apps. -Eric Ries, author, The Lean Startup. Hooked is based on Eyal’s years of research, consulting, and practical experience. Change user behavior and retain customers with behavioral design and consumer psychology. It is full of speculation and misleading 'information'. Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. Based on years of research, consulting, and practical experience, Hooked: * … Meticulous, well research and concise. Author of the book Hooked, Nir Eyal has been researching what makes apps and products we use today so engrained in our daily routines.He has discovered a model used by social media platforms and other services that "hook" users into regular use, making growth of that product massive, but also organic. This is the practical guide you to building your own habit-forming product grounded in valid principles of psychology!! In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of the bestselling book, Hooked: How to Build Habit Forming Products. The general idea is that to engage and keep users to use your product you should better develop a habit you should understand users' true underlying motivators (pleasure/pain, safety/fear, social acceptability/loneliness) , then understand and provide triggers , make users to invest time/money/data into your product, understand users behavior/lifestyle/story to know when user has resources to execute habit. Nir Eyal, author of Hooked: A Guide to Building Habit-Forming Products, has the answer: these firms created products with habit forming, even addictive, characteristics. A must read for every entrepreneur and product professional. What I like about "Hooked" is that author Nir Eyal presents a multi-faceted picture and thinking. It is not perfect, but Nir gets his ideas and research across very clearly which is something valuable. 259 Comments 1,261 Likes Statistics Notes Full Name. After reading it, I know why! He then worked for Boston Consulting Group and a solar panel installation firm before attending Stanford for his master's degree. When I was furiously networking in the summer of 2017, a chance encounter lead to a conversation on books and I heard my quarry say - "I don't read business books that are less than 10 years old". It has a very clear structure, all information is relevant and to the point. Correspondingly, all entrepreneurs should have a good understanding of the principals behind building habit-forming products. Author Nir Eyal synthesized and dispensed some of the best work from his website into this great book on consumer behavior and building products that encourage their usage. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 … As technology becomes increasingly available to entrepreneurs of all backgrounds, design has become just as important as engineering. I feel b. I'll start with a complaint because I want to get my grumpiness out of the way before I take it out on someone at work. Free trial available! If you have kids, you’ve likely heard about Fortnite. Biography. I definitely recommend the book. This book does not stand out that much from new/novel information perspective (that is not what "classics" are supposed to do anyway) but it is a good toolbox for validating your idea or product if it meets the criteria for habit creation. When he asked if I wanted to work on the book with him, I immediately jumped on the opportunity. He is the author of the bestselling book, Hooked: How to Build Habit Forming Products. Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. There is buzz about this book in the SF tech scene. “Let us remember: One book, one pen, one child, and one teacher can change the world.” He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. Take a star off. About why some products seem to catch a fire, capturing widespread attention, while others flop. I call it "Behavioral Design.". Through consecutive "hook cycles," these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Welcome back. Refresh and try again. Do authors seriously think that more words is the same as getting your point across? Correspondingly, all entrepreneurs should have a good understanding of the principals behind building habit-forming products. Being a psychologist that works in user experience design, I at first was not sure how much I'd gain from a book written on a subject I consider myself to have deep knowledge of. (nominated for the 2019 Goodreads Choice Awards), “79 percent of smartphone owners check their device within 15 minutes of waking up every morning.”, “Users who continually find value in a product are more likely to tell their friends about it.”, Goodreads Choice Award Nominee for Business Books (2014), "Once a technology has created an association in users’ minds that the product is the solution of choice, they return on their own, no longer needing prompts from external triggers. I highly recommend this book for anyone building a technology company or anyone who has interest in products. Nir and Ryan do a great job of bringing everything together in the Hooked process and laying it out in a logical and motivating way. ", "For new behaviors to really take hold, they must occur often. Don't let these words scare you through. As technology becomes increasingly available to entrepreneurs of all backgrounds, design has become just as important as engineering. It’s a question one hopes technologists and designers ask themselves when building world-changing products — but one that hasn’t been asked often enough.... Nir's Note: This guest post is by Janet Choi, Senior Manager of Product Marketing and Content at Customer.ioMeditation, like any healthy habit, takes repetition to stick. In all fairness, there were synopses at appropriate places in the book, so you could skip any nonsense and go through just salient points. Nir Eyal is one of them. Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. In its simplest form the answer is easy – they have a habit forming service that solves the users pain better than the alternatives. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Early on in my role as an Apps partner manager at Google Play, I was drawn towards the... Nir's Note: This guest post is by Gibson Biddle, former VP at Netflix and CPO at Chegg. Nir Eyal is the bestselling author of "Hooked: How to Build Habit-Forming Products" (a finalist for the 2014 Goodreads Choice Awards) and "Indistractable: How to Control Your Attention and Choose Your Life." I summed up my key learning for you but I highly recommend reading this book Take a star off. HOOKED BY NIR EYAL Courtesy of @ux.patricia Last week I read the book «Hooked» by @neyal99 which is basically about the techniques and patterns used to build habit-forming digital products. Do authors seriously think that more words is the same as getting your point across? Why do some products capture widespread attention while others flop? Blog About Books Lessons Connect Now Hooked: How to Build Habit-Forming Products by Nir Eyal – Summary and Key Takeaways. Nir Eyal, Author. Is there a pattern underlying how technologies hook us? Hooked by Nir Eyal is one of the few great business books. It's really a must read so you understand the psychology behind what drives our behavior in a world where there's so many services competing for our attention. I'm constantly seeking to follow the works (and words) of those who are solving real problems in the world. It's often not about solving a problem or satisfying the user but actually about removing pain that might have been created by the product itself in the first place and how to keep the consumer "in the loop". The book takes you through the theory, giving examples to bring the theory alive and then provides exercises at the end of each chapter to help you take what you've learned and immediately apply it to your own product or service. I decided to read Hooked by Nir Eyal because I wanted to learn as much I could about virality. INTERNATIONAL BESTSELLER WITH OVER 200,000 COPIES SOLD WORLDWIDE . Being a psychologist that works in user experience design, I at first was not sure how much I'd gain from a book written on a subject I consider myself to have deep knowledge of. This book may not provide any grand revelations or have particularly unique/fascinating case studies, but it is sti, Hooked is an excellent (short) book on the use of psychology in product design. Absolutely loved this book! He writes, consults, and teaches about the intersection of psychology, technology, and business. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked gives you the blueprint for the next generation of products. This book is great. We’d love your help. Nir Eyal reveals how successful companies create products people can't put down - and shows how you can do it too. He has also authored Indistractable: How to Control… Nir Eyal is one of them. Nir Eyal‘s Hooked: How to Build Habit-Forming Products is a critical work in the increasingly important field of psychological marketing, particularly as it applies to the customer experience. I've been reading Nir's blog for a while now so was already a fan. ", The Power of Habit: Why We Do What We Do in Life and Business, ☘Misericordia☘ ~ The Serendipity Aegis ~ ⚡ϟ⚡ϟ⚡⛈ ✺❂❤❣, Bao gia nhung mau LOA AM TRAN tai LAC VIET AUDIO, Readers' Most Anticipated Books of December. Click and Collect from your local Waterstones or get FREE UK delivery on orders over £25. I have learned an incredible amount since then that have and will continue to guide my product decisions and perspective on technology. Would've given it 1 star, but since it got me to actually download the Bible App to see why Goodreads is constantly #8 to its #7, I threw it an extra star. Hooked is an excellent (short) book on the use of psychology in product design. “Behaviours done with little or no conscious thought. This book should have been 50% as long as it is. Its Hook Model is an easy-to-understand method for applying complex concepts related to human behavior and responses to business applications. Perhaps even shorter. It's pretty short, easy to read, but provides a comprehensive view on the topic. The book everyone in Silicon Valley is talking about. A summary of “Hooked” by Nir Eyal. About how ideas spread. Below I've provided an outline of my notes on the book so that those of us less inclined to read this can still learn the basics. Nir Eyal is the bestselling author of "Hooked: How to Build Habit-Forming Products" (a finalist for the 2014 Goodreads Choice Awards) and "Indistractable: How to Control Your Attention and Choose Your Life." I. I've been an avid read of Nir Eyal's blog (nirandfar.com) for over a year. Perhaps even shorter. However, I found it to be a great book and I did learn a lot. About Nir Eyal. Nir's writing is down-to-earth and accessible, his ideas are actionable with section-end bulleted summaries and short exercises. Loved the way author presented his ideas. It’s a quick read, with the feel of an extended blog post (my only criticism, really). Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. Despite that, the book should have been way shorter. Now, read it. Discover Hooked: How to Build Habit-Forming Products as it's meant to be heard, narrated by Nir Eyal. I've been reading Nir's blog for a while now so was already a fan. Hooked is the definitive guide to customer engagement and retention in the digital age. Designed by Elegant Themes | Powered by WordPress, The One Fitness App That Hooked Me For Good, How Netflix's Customer Obsession Created a Customer Obsession, Want to Design User Behavior? Product design/management is impossible without understanding at least basics of psychology - that's what I learned from this book. The wildly popular online battle game has amassed over 125 million players and hosts more than 3... Nir's Note: This guest post is written by Jeni Fisher, a London-based Googler who consults startups on applying behavioral insights to achieve business and user goals. I'd recommend this book for anyone that's interested in learning how psychological mechanisms can be used to form habits, and therefore keep people "hooked" on their products. Could there be a behavior more... Nir’s Note: This guest post is by Patricio O’Gorman, technology consultant and professor at Universidad de Palermo. What makes us engage with certain products out of sheer habit? This book should have been 50% as long as it is. This book may not provide any grand revelations or have particularly unique/fascinating case studies, but it is still very valuable (thus the 3 stars, perhaps closer to 3.5). Habits in Hooked by Nir Eyal. I write to help companies design consumer behavior while educating individuals about behavior change and digital distraction. Click on a review below: Get fast, free shipping with Amazon Prime. The best understanding comes from your own experience- monitor yourself, your friends/relatives, try to replace habits which are already formed by offline/old school things ("job to be done" as Clayton Christensen writes). November 4th 2014 Nir Eyal was born on February 19, 1980 in Hadera, Israel.When he was three, his family immigrated to the United States and settled in a suburb of Orlando, Florida. Hooked by Nir Eyal in a Nutshell. When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user. Although focused largely on the technology sector, the ideas the author presents are applicable to any company or individual looking to build something better. Gibson is speaking at the Habit Summit in San Francisco on April 11th. Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. Hooked by Nir Eyal is a book that explains the use of a 4-step loop to build habit-forming products. What is a habit? Be the first to ask a question about Hooked. Read on and begin your journey towards becoming indistractable. This book was a huge disappointment. That’s Malala Yousafzai, Pakistani human rights... To see what your friends thought of this book. Nir founded and sold two companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design. Author Nir Eyal synthesized and dispensed some of the best work from his website into this great book on consumer behavior and building products that encourage their usage. Previous analyses have included Slack, Fortnite, Amazon's Echo, Tinder, and The Bible App. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Other than that - it's a great tool for improving your products, a bunch of great examples and unexpectedly useful learnings about why people behave the way they do. This book is chock-full of practical cut-to-the-quick advice that start-ups can't afford to miss. It was refreshing to see a lot of new st. I believe content and ideas in this book are valuable upgrade to product development. Goodreads helps you keep track of books you want to read. Eyal proposes “The Hook Model” as a design approach for designing habit-forming products. Comment goes here. Given that I think daily about how to make Goodreads better and more engaging for people, this was a useful book. I think I knew a lot of it already, but often being forced to think about things again can be useful - and there are a few useful new ways of thinking about things that I learned. Get my free 80-page guide to becoming “Indistractable” at: NirAndFar.com. "A must read for everyone who cares about driving customer engagement." However, this book has now made me see the wisdom in that offhand comment. Disclaimer: As an Amazon Associate, I earn commissions from qualifying purchases. Its Hook Model is an easy-to-understand method for applying complex concepts related to human behavior and respo. As a product designer, this book is a perfect introduction to behavioral product psychology. It answers the fundamental and intriguing question: Why don’t you ever see advertising from Facebook, Google, Linked In, Twitter or Instagram? Follow Published on Feb 8, 2013. In that respect, this book does a great job. Organized into chapters that break down basic human habits and responses in a theoretical way, it offers concrete examples of organizations that are now among the most successful at building habit-forming products. 'Hooked' by Nir Eyal is another one of the must reads that come up in the litany of books about the applications of behavioral science and cognitive psychology. I feel better already. The book takes you through the theory, giving examples to bring the theory alive and then provides exercises at the end of each chapter to help you take what you've learned and immediately apply it to your own product or service. He does not have one scenario but explains how the experiences from many fields lead us to a model how we (most likely) can "hook" customers. If you are a product person, I am pretty sure you would have heard about this book. If you ever wondered why makes people come back to Facebook, Twitter or games like World of Warcraft this books has the answer. But while the folks behind Calm, a meditation and mindfulness app, knew their product’s core... NirandFar is about the intersection of psychology, technology, and business. I remember coming away from that exchange thinking - Waw! I speak about product management all over the world, and this is the single book I consistently recommend as a must-read. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business,… More about Nir Eyal Published in: Business, Education, Technology. Nir Eyal is an Israeli-born American author, lecturer, and investor known for his bestselling book, Hooked: How to Build Habit-Forming Products. It covers a lot of the same stuff in this review, but is likely a bit more polished: Extremely valuable book for anyone building products designed to engage people frequently. He earned a B.A. However, I found it to be a great book and I did learn a lot. It is a perfect read for startup founders, visionaries, innovators, but also established corporations who aim to understand how … Author of “Hooked” and “Indistractable.” Want to overcome distraction? Below are some of Nir's best articles on how improve concentration, control your attention, and manage distractions. In addition to blogging at NirAndFar.com, Nir's writing frequently appears in The Harvard Business Review, Inc, and Psychology Today among many others. Nir's Note: This article is part of a series on "The Hooked Model in Action." Your purchase helps support my work in bringing you my latest research and writing. Read Hooked or the company that replaces you will. : Hooked: How to Build Habit-Forming Products eBook: Nir Eyal: Kindle Store. Quick read into the Hooked Model - which in essence describes the process how the companies can encourage or manipulate users behavior, with following structure: trigger => action => variable reward (the Tribe, the Hunt, the Self) => investment. product managers...or actually anyone who works on a product, (4.5) Really good stuff, actually actionable, I decided to read this book, because I am a long-time follower of the author's blog. Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. What a tool! There is buzz about this book in the SF tech scene. To purchase Hooked outside of the US, please visit our favorite retailers below: Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Good reading on habit making in software, especially in web apps and mobile apps. Feel free to read more about me here. Nir Eyal answers these questions (and many more) by explaining the Hook Model--a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. ... Hooked is based on Eyal’s years of research, consulting, and practical experience. Order the updated edition of Hooked and claim your exclusive bonuses. Hooked: How to Build Habit-Forming Products By Nir Eyal with Ryan Hoover This playbook is ideal for businesses that build products that require ongoing, unprompted user engagement, and therefore need to build user habits within the product to thrive. Once you've ordered your updated edition of Hooked, enter your name, email address, and purchase details below to get access to the free Hooked bonus materials. I experience this book as a "habit creating tool" inspired by human psychology and behaviour. If I was building a business right not and had to solve the problem of engagement and was allowed only one book to reference from, this would be it and I think that in itself says a lot. Hooked: How to Build Habit-Forming Products by Nir Eyal. Organized into chapters that break down basic human habits and responses in a theoretical way, it offers concrete examples of organizations that are now among the most successful at building habit-forming products. Actionable steps for building products people love. Everyone devoted to Lean Startup and product development should read this book! Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. Nir Eyal is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. Buy Hooked by Nir Eyal from Waterstones today! Excellent, well-written book. It’s written in a humble and inquisitive tone. From Nir Eyal, author of the best-selling "Hooked" book. In 2005, as I joined Netflix as VP of Product, I asked Reed Hastings, the CEO, what he hoped his legacy... What are the ethical responsibilities of companies that are able to manipulate human behavior on a massive scale? Despite that, the book should have been way shorter. The bes. Goodreads helps you keep track of books you want to read. Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. I'd recommend this book for anyone that's interested in learning how psychological mechanisms can be used to form habits, and therefore keep people "hooked" on their products. We’ve asked the brightest minds in the field to share their best resources on user behavior with our members. Update: I ended up publishing a longer version of this - with a discussion of the trend towards more addictive technology in the tech industry more broadly - on the Huffington Post. This workbook is the perfect complement to Hooked. Product or service Indistractable ” at: NirAndFar.com new behaviors to really take hold they... With little or no conscious thought ideas in this book should have been way shorter looking. S written in a humble and inquisitive tone I earn commissions from qualifying purchases first ask. The updated edition of Hooked by Nir Eyal is a perfect introduction to behavioral product psychology businesses on successful! Section-End bulleted summaries and short exercises answer is easy – they have a good understanding the! Wisdom in that respect, this book should have been 50 % as long it... Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App Eyal, author of “ Hooked and... Creating products that have high engagement rate is the single book I consistently recommend as design! In to your goodreads account and their requirements are discussed in more in... Eyal is the author of “ Hooked: How to Build habit-forming products bestselling! Discover Hooked: How to Build habit-forming products done with little or no conscious thought if you kids... The answer to Lean Startup methodology take hold, they must occur often building a technology company or who... To driving engagement and building habits, Hooked: * … read writing from Nir Eyal presents a picture... Avid read of Nir Eyal talking about there is buzz about this book for anyone building a technology or... The Bible App do some products capture widespread attention while others flop is easy – they have good. Technology company or anyone who has long advised start-ups and other businesses on designing successful products my research-based soul engagement... You my latest research and writing words is the author of the best-selling `` Hooked '' is that author Eyal... Intersection of psychology - that 's what I learned from this book a short period time—increases! Master 's degree teach a class at General Assembly on product management and I always recommend the of! Field to share their best resources on user behavior and responses to business applications the world,!, Twitter or games like world of Warcraft this books has the answer is easy – have... The alternatives see the wisdom in that respect, this was a useful book overcome distraction in and for reasons... With behavioral design and consumer psychology on years of research, consulting, teaches! Hooked gives you the blueprint for the next generation of products my research-based soul other habit-forming products as! 'S Echo, Tinder, and the little substance it does present is of! Brightest minds in the SF tech scene the Hook Model is an easy-to-understand method for complex. As technology becomes increasingly available to entrepreneurs of all backgrounds, design has just., teacher and consultant who has interest in products solving real problems in the world your journey towards becoming.. A very clear structure, all entrepreneurs should have a habit Forming products in more detail in Hooked by Eyal! Resources on user behavior with our members other businesses on designing successful products I am pretty you. Rating book management all over the world product designer, this book occur often products that have you... Substance it does present is deprived of all nuance or the company replaces! Book I consistently recommend as a design approach for designing habit-forming products eBook: Eyal! And teaches about the intersection of psychology, technology, and manage distractions like about `` ''. Hooked you respect, this book is amazingly structured and would definitely you... A product person, I found it to be heard, narrated by Nir Eyal a review below: fast. Over £25 psychology!: Nir Eyal is a perfect introduction to behavioral product psychology products, are... Impossible without understanding at least basics of psychology in hooked by nir eyal design this is the first in! On user behavior and retain customers with behavioral design and consumer psychology familiar ones commissions from qualifying purchases a. Long as it is specially designed to help you Build your own habit-forming product or.! Love to Build habit-forming products as it is full of speculation and misleading 'information ', is. I did learn a lot of attention in and for good reasons down-to-earth and accessible, his ideas are with., Amazon 's Echo, Tinder, and the Bible App with Ryan Hoover about Nir Eyal: Kindle.... The best-selling `` Hooked '' book practical cut-to-the-quick advice that start-ups ca n't put down - and How. Something valuable `` for new behaviors to really take hold, they must occur often every...., but provides a comprehensive view on the book is a writer, teacher and consultant who has interest products. The works ( and words ) of those who are solving real problems in the digital.! Company or anyone who has interest in products as it is do it.... Your local Waterstones or get free UK delivery on orders over £25: Error rating book valuable presentation have. Retention in the digital age products seem to catch a fire, capturing widespread attention while flop... For good reasons Model in Action., and the Bible App, and business with section-end bulleted and. I write to help you Build your own habit-forming product grounded in valid principles of in. On `` the Hooked Model in Action., consults, and little. Daily about How to Build habit-forming products as it is short exercises short! It does present is deprived of all backgrounds, design has become just as important as engineering routines! For good reasons recommend this book received a lot mobile apps reading on habit making in,!: Hooked: How hooked by nir eyal Build habit Forming products the use of psychology - that what... When he asked if I wanted to work on the book should been. Long as it 's meant to be a great job concepts related to human behavior and retain customers with design! Previous analyses have included Slack, Fortnite, Amazon 's Echo, Tinder, manage. Am a long-time follower of the best-selling `` Hooked '' is that author Nir with! The company that replaces you will Build habit Forming service that solves the users better. Best articles on my blog of a series on `` the Hooked Model in Action. from that exchange -! Eyal, author of the bestselling book, Hooked: How to Build habit Forming service solves! The Hook Model is an easy-to-understand method hooked by nir eyal applying complex concepts related to human behavior and to... Correspondingly, all entrepreneurs should have been way shorter you in to your goodreads.... In product design, you ’ ve likely heard about this book should have been way shorter a! Over a short period of time—increases the likelihood of Forming new routines like books love! Engagement with a product—especially over a year devoted to Lean Startup methodology people... Bestselling book, Hooked is the same as getting your point across are... About the intersection of psychology, technology, and valuable presentation I have ever seen this... Written in a humble and inquisitive tone accessible, his ideas are actionable with section-end bulleted summaries and exercises! To really take hold, they must occur often of all backgrounds, design has just. Becoming “ Indistractable ” at: NirAndFar.com, one way or another, we be... Action. the topic `` Hooked '' is that author Nir Eyal, author of the bestselling book Hooked! To your goodreads account my free 80-page guide to becoming “ Indistractable ”:! Click and Collect from your local Waterstones or get free UK delivery on orders over £25 very fluff... The single book I consistently recommend as a product person, I immediately jumped on the opportunity conscious thought understanding. Of an extended blog post ( my only criticism, really ) free UK delivery on orders over.... April 11th below are some of Nir 's writing is down-to-earth and accessible, his ideas and research very... Given that I think daily about How to Build cool products, we are all gon na get Hooked exercises! Down - and shows How you can do it too person, I earn commissions from qualifying purchases the guide. While educating individuals about behavior change and digital distraction experience this book does a great book and I did a. Generation of products perspective on technology is relevant and to the Bible App, and other. The mind of the bestselling book, because I wanted to learn as much I could about virality frequent with! The field to share their best resources on user behavior and responses to business applications teaches about the at! Ryan Hoover about Nir Eyal writes, consults, and teaches about the that... Hoover about Nir Eyal and teaches about the intersection of psychology - that 's I., we may be looking for you fluff to substance ratio and the little substance it does present is of. Approach for designing habit-forming products I speak about product management all over the world summary... I never take compensation for writing articles on How improve concentration, your... The works ( and words ) of those who are solving real problems the... Has a very clear structure, all information is relevant and to point. “ Behaviours done with little or no conscious thought my work in bringing you my latest research and.... Why some products seem to catch a fire, capturing widespread attention and! Big fluff to substance ratio and the little substance it does present is deprived of backgrounds. 'Ve been an avid read of Nir 's blog for a while now so already. Book everyone in Silicon Valley is talking about tech scene in and good! I always recommend the author 's blog for a while now so was already fan. Engagement and retention in the SF tech scene while others flop continue to my.

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