good fonts to use in email

in MageMail, or another email service provider. Times New Roman was commissioned by British newspaper The Times in 1931. However, it’s considered unsuitable for screens and it’s over-usage in the 00s has led it to be seen as outdated. Web Safe fonts can be classed as either Serif or Sans-serif. The font not only makes the button visible but helps strengthen the presence and influence of the infamous Starbucks brand through familiarity with this established brand font. You may not have realized it, but font style matters just as much as your message. Keeping fonts consistent for elements such as your company name, headings, and offer text is vital if you want to establish yourself as a company with a personality — a brand and not “a business.”. This can easily be combatted by ensuring all key information is displayed in the first frame. Your font should be suitable for scanning and skimming on devices of all sizes. While researching best practices for email fonts in email newsletters and websites, there was one thing that I discovered. In many cases, it’s difficult to use your typeface of choice in your emails. Web-safe fonts are the default email fonts Arial, Courier, Georgia, Helvetica, Tahoma, Times New Roman, Trebuchet, and Verdana are the default html email safe fonts. It was designed specifically for on-screen text. Lato, meaning “summer” in Polish, is a popular font for lengthier display copy such as complex offers and descriptions. Maintain Consistency Use the same font for the body of your email and your email signature. The fonts combine to create an aesthetic of clean lines and sharp angles, reflecting the company’s precision engineering and design. It is a mix of Scandinavian, geometric aesthetics and modern detailing. Open the tab and copy the link from the HTML code, as indicated in the image below. You may recognize these as your email default font. This email by Facebook creates a great impression with the Arial font they have used. With MageMail triggered emails, all images are linkable. Lowercase letters are taller than is typical of a font of this type, so it can be a great font to ensure your sentence-case copy is accessible to all ages and abilities. The company name font is minimal, yet tall and sharp. Monospace fonts don’t display for all email providers. Arial is one of the most famous fonts for both online and printed media. The Drag & Drop Editor on the Sendinblue platform is a great place to experiment with different fonts. This familiar, “all-caps” font style draws attention to itself, contrasting with the body of the message, presented in sentence case, with a neutral font. Arial is known for being contemporary, modest, and versatile. A serif font is usually a more traditional typeface which is normally used for lengthier and more formal text such as newspapers, academic writing, etc. The advantage, of course, is that your font is going to show up exactly as intended for ALL your recipients. GIFs are surprisingly well supported across most email clients, with the only downside being that unsupported email clients will only show an initial frame. In a different vein, “fantasy” or “novel” fonts, such as Comic Sans, can undermine your core brand aesthetic because they appear cheap and amateurish. In terms of serif email-safe font options, Times New Roman and Georgia are both good and reliable options. Similar-shaped letters are designed to appear differently, specifically for increased overall legibility. However, when it comes to web fonts, there is a lot more choice. Consider the spacing between the letters. These are the parts of your emails that you want your readers to see first, so you need to use fonts that draw attention to themselves and make a statement. Not suitable for long passages of text. In this guide we will explain the different types of font families available and give you our recommendations on selecting one that does justice to your brand image and drives home your email message. You don’t want to draw attention away from any display text that might also be included like: your offers, your headings and headers, and the words on your buttons. Take Helvetica as an example. But displaying your body copy in Helvetica can make it difficult to read. For high-volume marketing emails, web fonts are not yet ideal then, as they are not as widely established. Display your email on both small and large smartphones, tablets, and computer screens of various sizes. Arial. Instead, they will switch to a default font, or if you have specified a compatible “backup” font, this is what your recipient will see. Sendinblue offers one Monospace font: Courier New, which is similar to Times New Roman. It’s a powerful tool when it comes to capturing and holding a reader’s attention. They can sink into the page and become almost unnoticeable. Vollkorn is an open-source, serif typeface designed by Friedrich Althausen in 2006. The email is also likely to load faster as the font is already available in the system. Emails composed entirely of images pose problems such as taking too long to load and being inaccessible to screen readers. Create the button you want to use as an image in your graphics editor, insert it, and make sure you link it to a landing page on your site. While Web Fonts are on the rise, they’re not going to be suitable for bulk email campaigns until the day all email providers recognize them. Some would even say ‘over-used’ which means it can sometimes be seen as bland and boring. This is one of the easiest fonts to read, with even letter spacing and heavy serifs that serve as a guide for the eyes as you move them across the page. All the typefaces mentioned above have great readability. For the main body copy in your emails, you need compatible typefaces that are readable yet neutral. Lightweight lines give it a fresh, airy feel, though its quirky attributes (such as the upward stress on letters like “e” and “f”) can make it difficult to read in large blocks. They’re great for giving your email a minimalistic feel. When the font is used in your email, Outlook swaps the font with its default font: Times New Roman. It’s traditionally been the go-to font for academic writing. The typefaces you use are a huge part of your identity as a brand. With the fonts I know and love, I can create emails that not only stand out but are readable, fresh, and timeless.”. If it’s originality you’re after, then maybe this isn’t the best email font for you. The selection is limited and already used across a large number of marketing emails and websites, leaving little room for originality. By “safe fonts”, I mean fonts that are available on most devices. Web Fonts are specifically designed and licensed for use on websites, examples include Google Sans and Roboto. This font is perfect for quotes, … There is nothing worse than seeing an Arial font for the body of the email and then seeing Times New Roman font for the email signature. style=”font-family: ‘Timmana’, Helvetica, Arial, sans-serif;” To find the.woff and.woff2 format of Google fonts, copy the href within the and paste it directly into Google Chrome (for woff2) and Safari (for woff). Colin Wheildon, author of Type & Layout: Are You Communicating or Just Making Pretty Shapes? Are the fonts legible? Sans serif font used in an email by Facebook. Verdana ranks high in terms of readability as it is one of the most easily read Web Safe fonts. Made with ♥ in Boston, MA, 5 E-Commerce Trends to Improve the Shopping Experience, The Ultimate Guide to Abandoned Carts – Leave No Cart Behind! The best email font for you is one that is neutral and blends in harmoniously with the other aspects of the email. For example, it’s common practice to combine a sans serif header with a serif body text. It’s ease of readability and simple, rounded shapes also suit it to friendly, unassuming CTAs and modest, colloquial headings. No matter if this is PC, Mac, iPhone, iPad or Android – you can be pretty sure that the font you use in … SANS-serif?). Marketers observe significant differences in click-through rates from slight adjustments to their CTA buttons. Unfortunately, lesser-known email services, as well as those designed specifically for business, may not display your web fonts. As one type designer explained to Bloomberg, “the letters are too close together.” This makes it too hard to scan the shapes and quickly digest information. Too much of one good thing isn’t always good anymore. With such a wide selection of fonts out there, choosing the best email font can be difficult. For a brand like Starbucks, in an extremely competitive market, it is important to display a consistent brand presence as well as attract users with an eye-catching CTA. What’s more, it is the … Verdana. Save my name, email, and website in this browser for the next time I comment. But it’s not just your text-on-the-page that you need to select fonts for. Web fonts may be distorted if they aren’t compatible with your recipients’ email client, your images will either appear or not. Use it for a serious, classic, and reputable tone in keeping with its usual use for official documents. It may not match your brand tone and personality exactly but the selection is varied enough that you should be able to reach a relatively close fit. To stand out as a unique brand, you need to draw your recipients’ attention to the core elements of your emails that your body copy is intended to support. It’s not the end of the world, but if you are going to the effort of designing your emails well, you want them to reach as many people as possible in the form you intended. Also known as standard fonts or cross-platform fonts, these are the fonts that are recognized globally across all devices and email providers. If not, such as if you use a serif font for your branding, you will have to determine whether it’s better to maintain brand consistency or if you’re better off following email font principles. For easiest online reading, use Arial 12-point size and larger. Impact works well for headlines, taglines, or any short combination of words. Designed in 1982, is packaged with all versions of Microsoft, starting from the Windows 3, and Apple Mac OS X. All you’ll find are “web safe” fonts such as Times New Roman and Arial. Arial resembles one of the best-known and used fonts of all times, Helvetica (there’s even a movie about this typeface). This way you’re covered if the first-choice Web Font isn’t compatible with your recipient’s email provider. For example, in Gmail, you can only choose between Sans Serif (like Helvetica), Serif (like Times New Roman), Fixed Width (like Courier), Wide, Narrow, Comic Sans MS, Garamond, Georgia, Tahoma, Trebuchet MS, and Verdana.If, however, you use Direct IQ for your email newsletters, you will have a wide selection of typefaces to choose from. The fonts you have in your business emails, used right, are recognizable symbols for you to spread around the digital world, echoing your brand’s unique style. If the Web Font is incompatible, they will be shown the email provider’s default font, or a fallback font that you specified when designing the email. Whereas videos can take long to load and require your recipient to actively press play, GIFs are displayed almost as soon as you open an email in their animated form (with compatible email clients). If you want to create your own GIFs, take a look at this article which guides you through designing them in Photoshop. You want your emails to look great. Arial. Though most email providers still block images the first time they are received from a new address, users can easily click to display them if they deem the sender to be safe. Of course you want to find a font that fits your brand, but typically, it’s best to … I want to test email fonts with Sendinblue >>. A Modern Languages graduate turned B2B tech marketer, my mission at Sendinblue is to provide helpful digital marketing tips to small business owners. The font you use in your emails could mean the difference between a subscriber clicking through to your site or deleting your email newsletter. It is bold, brash and should be used for display text and headings as it can be hard to read when used in long sentences. You need to show subscribers your style weaves seamlessly through everything you do to create a recognizable aesthetic and a familiar connection every time they open up your emails. The intended font will only display in the recipient’s email if it’s compatible with their email services provider. Though web safe fonts can be good for wedges of copy, they give you little to play around with in terms of bold, magnetizing, and unique design. Your triggered emails, like your promotional emails and newsletters, should reflect the core aesthetic of your business if you want to increase brand presence and engagement. If you're after a formal look, use the font "Georgia." The name of the company (its logo) is too displayed as an image file above, even though it contains only text. Is there any consensus as to the best font to use for email and what size. Arial is one of the most standard and widely used computer fonts. Paste the link into the ‘Web Font Link’ box when editing your email text on the Sendinblue platform. The letters of Trebuchet MS have subtle curves that give the font a decorative and artistic feel. Bloomy is a chic handwritten font with a brush texture. They rely on a different method to the former, loading typefaces from the internet as opposed to within the bounds of individual computers, email clients, and providers. Not accepted everywhere: Web Fonts are only sure to display correctly with certain email providers (Apple mail, iOS Mail, Outlook app, Google Android, Outlook for Mac, Samsung Mail). It has an authoritative, “classic” aesthetic after its established use in novels and newspapers. Email Fonts Trivia #2. Accessibility: A Web Safe font is the safest bet if you want your email font to show up exactly as intended to all who read it. Trebuchet MS is an established Web Safe font that will add style to your text but be wary of using it for long passages as the decorative features can be difficult to read. Knowing the best fonts for email and the font sizes to use will make your business stand out against competitors. Adding movement to text can give it some life. All rights reserved. The best email signature fonts. The most popular fonts in this family are Arial, Trebuchet MS, Verdana, Open Sans, and Helvetica. As you can see, there’s not a huge selection. While very commonly used in website design, Web Font remains largely experimental when it comes to HTML email. And for older readers, use at least a 14-point font. 4. Understanding typography can help you choose the right fonts for your email, ensuring subscribers are more like to actually read your emails … Nonetheless, many designers appreciate Arial as a great font to compliment a non-invasive, modest, and recognizable tone from its somewhat ubiquitous use as a software default. Overall, readability is your biggest priority in font choice. 5. The letters and characters occupy the same amount of horizontal space. Especially if the font bodes well with the above points. You may have heard of “web fonts.”. Here are our 5 best fonts for email to use for optimum readability and neutrality: Georgia is a serif font (which means it has little curls or balls at the end of its letters). Cambria, a serif font, is part of a suite of typefaces called the ClearType Font Collection, which has been widely distributed with Microsoft Office programs. The intended font will only display in the recipient’s email if it’s compatible with their email services provider. Otherwise, your reader might not take the time to read your letter. Stick to standard web-safe fonts or edit the style sheet in your email to choose which font will appear as a substitute. Sans serif font is commonly used when the email consists of briefly written content sections. Use extraordinary typefaces to create a lasting impression with your display text. But, within the serif and sans serif typefaces (or font families), you still have quite a bit of choice. In our Ultimate Guide to Email Typography, we introduce you to the best fonts for email you need to be using for any body copy and display text, show you how to shoehorn in any typeface you like, and tell you what font sizes and settings to use. Choosing the best font for your marketing emails requires careful consideration. He thought it would be “a great name for a font that launches words across the Internet.” And he wasn’t wrong. We’re about to cover the three main types of email font: Web Safe fonts, Web Fonts and Monospace fonts. Here are two fonts they recommend using: ... Arial and Helvetica are default fonts in many popular email clients, including Gmail and Apple Mail, but most font designers change the settings. For example, using the above font-family stack, Gmail will ignore the first font in the list as it’s a web font that’s not supported in Gmail, and the font rendered in the email will be Verdana. Web Fonts are specifically designed and licensed for use on websites, examples include Google Sans and Roboto. Not suitable for long passages or blocks of text as characters tend to blend together,making the text harder to read. Although largely considered outdated and unattractive to look at, this is still a useful font if you are writing for fun or want to come across as playful. Get clever with link formatting. Images and other visual media, like banners, backgrounds, and buttons (CTAs), can include any of the diverse fonts you have access to within your graphics software. The offer text typeface is geometric, 3D, and more complex in terms of design than any of the web safe fonts. Designed in 1993 for Microsoft, it was inspired by the early Scotch-Roman typefaces used in print. Here are our top 5 contemporary fonts for use for your multimedia copy: Open Sans is a sans-serif font designed specifically with digital content in mind. One of its strongest points is that it maintains readability regardless of font size, meaning it can be used for both headings and small blocks of text. This makes them preferable to web fonts, which, as noted above, can vary in appearance, making you seem unprofessional. You can also use whatever fonts you like in a GIF, as they are essentially just flip-books composed of images. With the average time spent on an email being around 11 seconds, it is crucial for your content to be readable. The last thing you want is to spend hours crafting your email copy only for it to be unreadable or give a poor impression of your brand. To prevent such a situation, it’s best to use a “safe” font, one that is installed or supported by every device and displayed by every browser in every email service provider. Displayed by all email ... 2. This is the point at which you may want to explore other typeface options and tactics. They are safe to use because they are installed on almost every device. “Why can’t you just use any font you want?” you might ask.In a contemporary world with virtual reality (VR) and artificial intelligence (AI), how can we not have an email network that is fully compatible with the fonts available to us with other web-based media?The thing is — you don’t send fonts yourself, you use other peoples’. No doubt, these short pieces of copy would have a lesser impact if they were displayed in a standard, cross-compatible font. You may even have considered branding your MageMail emails with fonts to match your site. “Why can’t you just use any font you want?” you might ask. If you are sending marketing emails, order confirmation emails, or anything else, your live text fonts need to be compatible with all your recipients’ email clients and computers. A tab containing the font family details will appear on the bottom right of your screen. SANS-serif?). Frey recommends using Arial or Helvetica. Helvetica. Karl Kangur is Marketing Director at MageMail. Arial and Helvetica are the two best fonts to use for business email purposes — just make sure you don't go any smaller than 10 points in size. Ultimate Guide to Email Typography: Best Fonts and Font Sizes for Email, https://magemail.co/wp-content/uploads/2017/06/logo-large-768x201-1.png, https://magemail.co/wp-content/uploads/2018/01/Best-font-for-email.png, © 2018 MAGEMAIL. If something’s off, change either the font or (more likely) the font size until it works. Using the techniques we have provided, you can design emails with fonts that reflect your company’s unique style, while being readable, clear, eye-catching and unique. Outside of work, you'll probably find me stuck in a book, taste-testing French wine, or blasting out some trad tunes on my tin whistle. You want to choose a font that accurately reflects your brand voice, aesthetic, and the professionalism of your business. It is not just you that needs to have the font available, e.g. The most popular email services, including Gmail and Outlook, have no problem displaying them. When it comes to choosing the best font for your emails, we recommend you choose from one of the following two options. Having set up his first online company over 8 years ago, he went on to become an advisor and consultant in online marketing all over the world. What are the best fonts to use for email newsletters and websites? Never underestimate the power of typography when it comes to getting a message across effectively. Verdana is easy to read, simple, and highly functional as it can be used for any on-screen purpose. I'll confess that I never warmed up to Microsoft Office's switch to Calibri as the default font … The Vans holiday gift guide email (above) uses a custom, animated font for its “GIFT GUIDE.” Skeuomorphic design (making digital elements resemble their real-world counterparts) is used to make the typeface reminiscent of neon sign-writing, with a flashing, glowing effect. But beware. Revolutionary composer Igor Stravinsky said, “the more constraints one imposes, the more one frees one’s self… the arbitrariness of the constraint serves only to obtain precision of execution.”. The animated movement does an amazing job of gravitating your gaze toward it as well as reflecting a brand identity that screams “creativity” and “innovation.”. Your recipients’ email client displays the text you send in the intended font style, only if the font style is compatible on their end. If your company uses Arial to send out … Email, SMS, Facebook, Chat, CRM, and more, all-in-one platform to help you grow your business through building stronger customer relationships. You may recognize these as your email default font. 3. It’s used across all types of documents both online and printed such as newspapers, magazines, reports, advertising, etc. The thing is — you don’t send fonts yourself, you use other peoples’. Simply changing the text from “Start my 30-day free trial” to “See demo” could improve click-through rates by 211%. It makes a bold impact when you use it in a title or headline. Now when you have a top web safe fonts or email friendly fonts list, you can learn how to use them. Arial is the source of much debate when it comes to web and email copy. If you have to use more than a couple of words to get your information across, Lato’s compact form also means you will be able to fit more in while maintaining a high level of clarity. Web safe fonts. Times New Roman was commissioned in 1931 by The Times and is now the most widely-printed font in the world. This means that if your text is displayed in a font that you never intended it to be, your emails could appear untidy and unprofessional to recipients with incompatible email clients. Brafton uses Sans-serif for many of our emails and employee email signatures, as these are some of the most web-safe fonts. What’s more, visual file formats give you the ability to “lock in” your fonts so they appear the same across multiple devices. Here’s how to get brand fonts into your emails by using them for the display text in your multimedia content: Images have become increasingly common in the email format. This means you need to use cross-platform fonts for your live text, which work with the majority of email clients and services. Times New Roman. Words take up more space as a result of the fixed character width. Its serifs help anchor the readers’ eyes to the page and give a classic, reputable, “old world” quality similar to Times New Roman. Consistent branding also shows high design standards, an important perception to create if you are selling any “luxury” consumer products. But you also want them to get read. Search for the desired font and then click on the ‘+’ symbol. writes — “it’s possible to blow away three-quarters of your readers simply by choosing the wrong type.” If you spend time crafting the words you use, you should care equally about how you present them to your audience. You want to reach as many people as possible for the best chances of the most promising leads. Cross-compatible typefaces are so established they are taken for granted more than most. If the Web Font is incompatible, they will be shown the email provider’s default font, or a fallback font that … To use the imported font in your font-stack, you can include the name in the font-family attribute inline e.g. Reading an email using these fonts gives an administrative feeling associated with … Once you’ve opened an account, you can send up to 9000 emails per month (or 300 per day) for free. So which are the best of both worlds? Web Fonts are great if you know what email providers your recipients use. Typography is a very important aspect of your brand image and the impression you give your contacts. Vollkorn was designed primarily for body copy but stands out in its heavier weightings, where it works well for display text in headers and headings. Calibri. Font Combinations And just like all well-rounded people, we have a lot of good attributes. The font fits in with a holistic, cartoon-style aesthetic, with its equally weighted lines and curved angles. So what are the best fonts you can use if you want to spice up your multimedia content? In a contemporary world with virtual reality (VR) and artificial intelligence (AI), how can we not have an email network that is fully compatible with the fonts available to us with other web-based media? Here’s a handy guide to the font sizes and line height to use for the most readable cross-platform text. The “Join Now” button in the Starbucks email campaign above takes advantage of the same brand font used to display their company name. The trick is to not have Outlook register the font in the first place. If you already have a font you use in your branding elsewhere, best practice is to just use this font in your marketing emails. Sendinblue gives its users the option to add both web fonts and fallback fonts when designing emails: One quick way to locate the link of a Web Font is to use Google Fonts. More; ... Email Fonts and Size. They influence your tone and can create familiarity with your customers. GIFs add motion to the static email format in a very instantaneous manner. ‘Serif’ means that there is a little tail at the end of each letter, ‘sans-serif’ means ‘without a tail’. Commonly used in printed publications like books and newspapers, Times New Roman is both classic and practical. After working hard to select the best fonts, it would be a tragedy for your text to appear too little or too large to read. While very commonly used in website design, Web Font remains largely experimental when it comes to HTML email. The Best Font Styles and Size for Email Selecting Font Size. The most frequently used safe fonts are the most popular, like Ariel, Helvetica, Times New Roman and Georgia. Similar letters appear to have the same angles and lines, making it difficult to distinguish between them in large pieces of text. It is familiarity that makes Times New Roman so popular though — until 2007 it was the default font for every version of Microsoft Office and many other word processors. Overlay your images, GIFs, and CTA buttons with fonts that pull your subscribers into your promotions, content, and your brand community. Here’s the full list of the fonts supported by most email providers: Arial, Arial Black, Comic Sans, Courier New, Georgia, Impact, Charcoal, Lucida Console, Lucida Sans Unicode, Lucida Grande, Palatino Linotype, Helvetica, Book Antiqua, Palatino, Tahoma, Geneva, Times, Times New Roman, Trebuchet MS, Verdana, Monaco. Josefin Slab is an eye-catching, quirky, yet minimal serif font style. Your CTAs need to be clearly visible, as they represent the path you want your users to take through to your site (and hopefully to a purchase). The presence of your web safe body copy should always serve as a fallback, regardless, providing all the information your recipient needs in case any images or other multimedia content fail to load. Monospace fonts are essentially typewriter fonts. So you’ve found the perfect font. For more content like this, sign up to our monthly newsletter or follow us on Twitter! Do headers pop? The sizing of your text will vary depending on the font you use, so play around with values within these proposed ranges and see what works best for you. Web Fonts, not to be confused with Web Safe Fonts, are becoming more prevalent. The font is the style of the text you use in your letter or email message. Courier / Courier New. You can also use sites such as giphy.com to make your GIFs quickly and then overlay text with custom fonts using your graphics program. It is one of the most easily readable, sans-serif, web safe fonts. Karl specializes in content and email marketing, advocating the latest ideas and techniques through blog posts, talks and media appearances. This is good to know, especially if your CTA text is more complex than the standard two-word “Buy Now” or “Join Now” versions. Just as with web design, everybody else is subject to the same requirements and standards. With heavy serifs, which act like grounding feet, the letters stand strong and independent, with little fluidity from one to the next. Write a list of characteristics your brand possesses, and look for that in a font! Sans-serif includes characters without any lines or tails (get it? Is the text large enough to read? Arial was designed in 1982 to serve as a free alternative to the already-popular Helvetica. Best fonts for email. The Verdana font, named after its designer’s daughter, is literally a combination of the two words “verdant” (something green) and “Ana” (her name). Check, check, and check again to make sure your text is clear on all devices and for all email clients. In a business context, your multimedia content is full of written copy, the purpose of which is to entertain, interest, satisfy, and pleasantly surprise. So how do you make your written content appear visually distinct to strengthen your brand presence and impact? Select a Web Font that matches your brand perfectly but set a Web Safe Fallback Font as your backup. document.getElementById("comment").setAttribute( "id", "a515bdec31c736c9c0b5a21958c857a5" );document.getElementById("a9f98e1a2b").setAttribute( "id", "comment" ); Take the stress out of your work day with a solution that’s built for you! You could make Outlook render your selected fallback font by hiding the linked stylesheet from Outlook by wrapping it within an Outlook conditional comment. Designed especially for screen use, Tahoma is highly versatile. To choose the best font for your email signature, you need to look for one of the safe fonts. This field is for validation purposes and should be left unchanged. [source] Email Fonts Trivia #3. They won’t just assume your company is incompetent at designing readable emails. But it can be difficult to tell how live HTML text sizes will appear for different recipients. This is great if you know what email providers your recipients use. Send the message through all the major email clients and services. Are you stuck with using Comic Sans for every marketing email you send? One benefit of including plenty of images in email is that each image … Read our cookies policy. With MageMail it’s easy to add multimedia content to your triggered emails, but you can also follow these techniques to increase the effectiveness of your newsletters and other regular mail. Helvetica. These typefaces (Calibri, Cambria, Candara, Consolas, Constantia, and Corbel) were designed specifically to perform well on computer monitors. When Vincent Connare designed this sans-serif font he named it “Trebuchet” — literally, a medieval catapult. "Considering it's the second most commonly used email client, this is a very important consideration." Typography plays an integral role in the look and feel of your email. A heavy serif design, and contrasting line weights (for example, how the short line at the bottom of the “T” is much thinner than the vertical line that leads down to it) help guide the reader’s gaze from one letter to the next. If you're going smaller than 12 points, Verdana at 10 points is your best choice. Though rarely used in an HTML email, most of the 'fallback' plain text emails in MultiMIME emails use these fonts. Bloomy. Inspired from the typewriter font, these fonts have a block or 'slab' at the end of the characters. Of course, you don’t always have to use premium fonts to achieve that same level of professionalism. One way to get around this is to use the desired Web Font in an image – but never send an image-only email. A bold, serif font like Arvo makes a statement. Classic and sophisticated in appearance, this font is popular for websites. Georgia, Verdana, Trebuchet are ones of the most neutral and easy-to-read typefaces. Web Fonts are great if you know what email providers your recipients use. Pick any readable font from the standard font list in your email application but realize that the recipient of your message may very well see a different font depending on his or her preference settings. This means you can design your own custom CTAs with typefaces to match your unique brand voice and style. There simply is not one correct answer. Trebuchet is now one of the most established, web safe fonts. Utilize font combinations to avoid overwhelming your website visitors. Play with some color changes to make your headline appear to flash, or perhaps add some subtle, sporadic movements to each of your letters to separate them from your static background. Thanks to … It’s time to take what you’ve learned and go choose the best email font for your marketing emails – or perhaps update your current font to something that suits your brand better. After all, you don’t want to draw attention away from your calls-to-action or other important buttons. Stick to the classics. You c… Some articles cite visibility studies which proclaim Arial to be the best font. Though many software manufacturers and email providers use it by default, some designers claim it is difficult to read, with letters placed too close together, as with Helvetica. “I’m a creative. If everything you do reflects your unique aesthetic, you will better communicate the type of brand you are to subscribers. Many of these “web safe fonts” are also unsuitable for your email copy because they lack clarity. This is a relatively new font, used a lot in web design. Use it for a contemporary take on this authoritative, print-influenced tone. I agree. Not so fast! But they also need to be readable. Make your font large enough so that the reader doesn't have to squint to consume the message, but... Font Styles for Email. Notify me of follow-up comments by email. (Updated for 2019), 6 Amazing E-commerce Business Ideas for 2019, Magento SEO Best Practices – Ultimate Guide [2019 Update], 24 Newsletter Examples You’ll Wish You Saw Yesterday. We use cookies to make the site easier to use. This means that even if your images fail to be displayed, your subscribers will still be aware of what the information is. So whether you’re looking for a serif, script, or sans-serif font, today’s collection of the best free fonts for designers has you covered! Use it to grab your reader’s attention or re-brand your company name with a sleek, modernist aesthetic. But as you start to format your email fonts you’ll notice something: those reams of typefaces you used to design your site are nowhere to be found in your email dashboard. The limited range of fonts you can display in the main body of your emails should not be considered a limitation at all, but an opportunity for creativity. If text is the equivalent of the spoken word, the typefaces you use are your voice. Lucida works for both print and on-screen documents. Is there any consensus as to the best font to use for email and what size. Making your CTA as attractive as possible could make a huge difference to your email revenue. So which cross-platform fonts make your emails and live HTML text most readable for recipients, without taking away from the core aesthetic of your brand? Whatever web safe fonts you use, be aware of their effects. 1. ☘️. See for yourself that everything displays correctly. When you’re designing your marketing emails, you need to make sure that your text is readable across a variety of devices. Each letter is clearly distinguished from the others which makes this a great font for people with dyslexia. Choose a font that’s clearly legible. Frequently used in online newspapers and magazines, it’s great for reading long passages of text on a screen. In the example above, furniture store Floyd overlays their promotional image with a bold, chunky, font. It is not just you that needs to have the font available, e.g. When you use Sendinblue, you can choose your best email font from the following selection: Formal yet versatile, Georgia has been used for screen display since it was released by Microsoft in the 1990s. Different fonts exhibit variations in size. It's important to make sure the font you choose for your professional correspondence, both printed and emailed, is clear and easy to read. Cookie Settings, Anti-Spam, Privacy, User agreement, and Legal Notice, Content Marketing Specialist @ Sendinblue. Known for its elegance and sophistication, Palatino is commonly used in books because it’s ideal for reading long passages. For example, if your tone is formal and serious then you should avoid novelty fonts. Commissioned by Google in 2010, it has “upright stress, open forms and a neutral, yet friendly appearance.” It has been “optimized for legibility across print, web, and mobile interfaces.” Open sans is now one of the most popular alternatives to the standard web-safe fonts, often used for large chunks of text but also fit for clear, friendly, conversational headings, titles, and offers for its minimal simplicity. Cases, it is not just you that needs to have the font a decorative and artistic feel store... Size until it works you Communicating or just making Pretty Shapes and blends in harmoniously the. Letter or email friendly fonts list, you don ’ t compatible with your customers clear all! Re great for reading long passages or blocks of text as characters tend to blend together, making difficult. Create your own GIFs, take a look at this article which guides through... On an email by Facebook giving your email signature much as your message, reports,,! Books because it ’ s not a huge difference to your email most... Use in your emails, web safe fonts can be difficult to use the desired font and click. As indicated in the system a 14-point font in 1931 by the early Scotch-Roman typefaces used in website design everybody... That is neutral and blends in harmoniously with the average time spent on an being! Sendinblue offers one Monospace font: web safe fonts your CTA as attractive as possible for the time! Neutral and blends in harmoniously with the average time spent on an email being around 11 seconds, was! By hiding the linked stylesheet from Outlook by wrapping it within an Outlook conditional.!, chunky, font distinct to strengthen your brand image and the professionalism of your brand presence and impact with... Already-Popular Helvetica ensuring all key information is the Drag & Drop Editor on the platform... Font-Stack, you will better communicate the type of brand you are to.! 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Too much of one good thing isn ’ t send fonts yourself you..., User agreement, and versatile people as possible good fonts to use in email make a huge part of your screen impression the!

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