robert lucas copywriter

You want to find out the “secret” behind the facts. I couldn’t write this article a year ago. Readers keep reading because they have unanswered questions. They're going out on a limb here! Make it easy to unsubscribe. View Robert Lucas’ profile on LinkedIn, the world's largest professional community. You're part of the solution. Here’s another one from a Heatseekers promo from Money Map press. Robert, A Lucas was born on month day 1902, at birth place, Illinois, to Eber Lucas and Mary, Belle Lucas. Most of the time, I share helpful content. Photo by Christian Stahl on Unsplash. Stacking one fact on top of another. But I'll probably try to sell you something at some point. Robert Lucas Conversion Copywriter. :). Templates are great. So we're on the same page, I email my list at least once per week. They've taken a step forward by giving you their email address. That's not perfect. They've inched toward becoming a new person. Simplicity wins. You eventually find out that they are all regrets. We found 1853 entries for Robert Lucas in the United States. Robert Lucas is a direct response email copywriter who helps companies earn more money with email. Curiosity Subject Line Templates. View the profiles of people named Robert Lucas. PublicRecords360 does not provide consumer reports and is not a consumer reporting agency as defined by the Fair Credit Reporting Act (FCRA). Join Facebook to connect with Robert Lucas and others you may know. Spotify's 2019 Wrapped Campaign is a great example of this. Nashville, TN. If you plan to email every day and they hate it every time an email shows up in their inbox...it's not gonna work out. Because a reader's first impression of your company will stick with them for a while. They've made the decision to give you their email address. I went through my 29x29 Sales Letter Project to see if I could find any examples of Fact-Stacking in my own writing. View Robert Lucas’ profile on LinkedIn, the world's largest professional community. Here’s my favorite example of Fact-Stacking, from Kira Hug of The Copywriter Club. You sign up for someone's email list and you immediately get bombarded by sh*tty emails you don't care about. Join Facebook to connect with Lucas Roberts and others you may know. This is the perfect chance to get them to engage with your business a bit more. Quick note: This article is not meant to throw shade at the writer who wrote these emails. To cause your reader to wonder: Because his desire to find the answer to that question is what will keep him reading. So I'm only going to send you good Robert has 4 jobs listed on their profile. Specifically, it’s a tip to help you write simple, attention-grabbing leads without having to work any copywriting wizardry or black magic f**kery. So here they are. (Shoutout to Kyle Milligan for his incredible breakdown of this.). And in my opinion, you shouldn't try to get anything else from them right now. vSphere 6.7 Foundations: Storage ; vSphere 6.7 Professional Part 09: Backup and Recovery; Cloud Complexity Management for Multicloud Deployments; What do garbage men, a laundry room, and a cat all have in common? But what does this actually look like in practice? Originally published at robertlucas.co. You got their email address. But you keep reading to find out what it is. The main goal of Fact-Stacking is to build tension. (Click here and it will download instantly.)*. Robert Lucas 1902 1966 Illinois South Dakota Robert A Lucas, 1902 - 1966. What are you getting at? Every day, Robert Lucas and thousands of other voices read, write, and share important stories on Medium. Give them what you promised, because your goal now is to earn their trust. Let's say you're a sustainable clothing brand. Robert Lucas Conversion Copywriter. If you were to come at them with the level of curiosity Kira is slinging above, they might get too bewildered to continue. Join Facebook to connect with Robert Lucas and others you may know. So, when you show up to the party, announce yourself clearly. Get started Geni World Family Tree. So this article is a commentary on the copy not the person… It won't hurt my feelings. Robert has 3 jobs listed on their profile. I’ve got a quick little copywriting tip for you. But let's be honest: They're not completely sold yet. They all have some relation to the kitty litter. View Robert Lucas’ profile on LinkedIn, the world's largest professional community. As a reminder, here are a few things you'll learn: One question you should ask yourself when you finish writing an email to make sure it has maximum impact, "HOLY CRAP THIS EMAIL IS A BANGER...AND I WROTE IT MYSELF! But you get the idea. Without tension, you’re not stacking facts, you’re just being boring, and people will stop reading. Let them know it's safe. What will you do with it? You've seen the damage fast fashion causes to the environment... You understand the devastating effect it can have on local economies... And you actually care about the poor families who produce the garments people wear every day. Okay, so I’ll stop teasing you now and actually get into what the hell I’m talking about. See others named Robert Lucas Add new skills with these courses. You have your reader's attention. And I respect that. OPS Supervisor at Canada Post / Postes Canada. Your Welcome Email is where you deliver that lead magnet. [NAME], you're no longer part of the problem. It’s just a series of facts (my true opinions about shopping for clothes as a tall, thin dude in America) that hit on the reader’s pain points and leave him wondering: Okay — so what’s going on here? You don't have to include bullets. And I respect that. 1002 others named Robert Lucas are on LinkedIn. So they continue reading. 4,305 records for Robert Lucas. This is where you can talk about yourself... Why is being on your email list important for your reader? A good Welcome Email is your chance to say: "Hey Reader, the fact that you gave me your email address is a big deal. Include this LinkedIn profile on other websites. You've won. (You’ve seen an Old Spice commercial lately, haven’t you?). The Big Promise, which we were leading into, is that this new kitty litter is better for x, y, and z reasons. We write to find purpose, stay sane, and try to make meaning out of life. (It's what I do.). Just give them the link. To make Fact-Stacking work, all you need is one Big Promise and a few random (or not-so-random) ideas. What’s interesting about this lead is that it focuses specifically on facts about Donald Trump —, But after the lead is done and the Big Promise is made…. PublicRecords360 is designed to help you safely find people and learn about others. But another thing to consider is using a format like: This is helpful because it immediately reminds the reader where they know you from. I have written a lot of bad copy in my day. So — how do you actually do Fact-Stacking? When this idea first popped into my head, it was really cool. You don't need them to buy a product yet. Shift Extrusions Operator at Gradus. 1001 others named Robert Lucas are on LinkedIn. This one is less random than Kira’s, which makes it perfect for Money Map’s older audience. Robert Lucas (July 25, 1962 – November 23, 2008) was an American blues musician, singer, guitarist and harmonica player, who became the front man for the group Canned Heat in the mid 1990s and was also a solo artist. Tell them to go read the free guide you sent. Robert Emerson Lucas Jr. (born September 15, 1937) is an American economist at the University of Chicago, where he is currently the John Dewey Distinguished Service Professor Emeritus in Economics and the College.Widely regarded as the central figure in the development of the new classical approach to macroeconomics, he received the Nobel Prize in Economics in 1995 "for … It's about your reader. Just another reminder that knowing your audience is key. It's an unknown. You’re presented with a series of seemingly unrelated facts. Include this LinkedIn profile on other websites. A lot of people use their full name as their email contact name. (Emphasis added). 258 Followers ... I’ve got a quick little copywriting tip for you. You Can Quote Me: “Quotation Marks are Confusing.”, The System I Used to Write 5 Books and Over 1,000 Blog Posts, Why You Need to Stop Editing While You Write, The Best Way to Deal With Haters Is to Not Even Respond, Write like a journalist — 6 AP style tips — Part 1, How I Write a Stupid Amount of New Content, Effortlessly, Here’s What You Need to Do: Absolutely Nothing. Robert LUCAS. If you're like pretty much everyone else in the marketing world (myself included)... You've promised someone a free resource in exchange for their email address. What the hell do these things have to do with each other? But you should give your reader a little detail about WHY they've made a good choice. Read writing from Robert Lucas on Medium. Here’s a quick example off the top of my head for kitty litter: But now I think I’m their favorite stop. Background Personal life. This next example is from Derek Halpern’s Sales Page That Converts course. Promise. They barely know you! Now you're trying to get them to take a step toward the shallow end of the pool. And I'm not sure those statements are facts, because I made that up on-the-fly. But it's one you should answer to increase the odds they'll read your emails in the future. View Robert Lucas’ profile on LinkedIn, the world's largest professional community. See others named Robert LUCAS Robert’s public profile badge. "As a reminder, here are a few things you'll learn: The 2 foundational elements of good subject lines (PLUS 3 examples of these foundational elements in action), The “Trail of Beans” trick I use to write emails that keep readers engaged from beginning to end, How to inject personality into your emails with an incredibly simple “best friend” exercise, How to structure your email so people actually read it, One question you should ask yourself when you finish writing an email to make sure it has maximum impact". This isn't about you. Find Robert Lucas's phone number, address, and email on Spokeo, the leading online directory for contact information. View Robert Lucas’ profile on LinkedIn, the world’s largest professional community. And that's fine. My search was, for the most part, unfruitful, but I did find one example from Day 11 worth sharing. By taking action to download your lead magnet or sign up for your email list, your reader has drawn a line in the sand. Exactly what it sounds like. Then, all you have to do is stack ’em up and find a way to tie them to that Big Promise. There's a question in their mind that hasn't been answered yet. If someone has just given you their email address, they're not used to seeing your name in their inbox. Nashville, TN. Help them understand what that means. No need to overcomplicate this. Robert Lucas. Robert Lucas Conversion Copywriter. And it sounds like an ugly, overgrown haiku, but I think you get the idea. Looks like you requested access to my ebook: This is how you write a good email. Create a free family tree for yourself or for Robert Lucas and we’ll search for valuable new information for you. This is not a question your reader is consciously thinking about. And they tie into the Big Promise that TCCIRL (not an affiliate link, btw) is an event you would regret missing. Specifically, it’s a tip to help you write simple, attention-grabbing leads without having to work any copywriting wizardry or black magic f**kery. Robert has 6 jobs listed on their profile. And I believe these email subject line templates could help you write better subject lines. You know there’s some strategy or tactic behind these facts…. | robertlucas.co. Robert has 4 jobs listed on their profile. This is your chance to reinforce their decision and show them WHY it was a good move. Notice how Kira doesn’t even have any sort of intro. It's easy to overcomplicate this, but here's how to make it easy on yourself (and your reader): Structure your Welcome Email around 6 simple questions. Do that, and you'll end up with a damn good Welcome Email. Lucas … See the complete profile on LinkedIn and discover Robert’s connections and jobs at similar companies. Robert ay may 11 mga trabaho na nakalista sa kanilang profile. These facts don’t have to support each other. Nashville, TN. I'm excited for you. View the profiles of people named Lucas Roberts. (You can do that later.). See the complete profile on LinkedIn and discover Robert… ), In what cases should they unsubscribe? Ask them to send you a reply and let you know who they are. ", P.S. Who are they now that they're a part of your tribe? Why is the lead magnet they're receiving important? 1003 others named Robert Lucas are on LinkedIn See others named Robert Lucas Robert’s public profile badge Include this LinkedIn profile on other websites Robert Lucas Graduate Mining Engineer. The name Robert Lucas has over 1677 birth records, 516 death records, 445 criminal/court records, 4936 address records, 787 phone records and more. See others named Robert Lucas Add new skills … And they want to find out that answer. So if you're not cool with that, just click the unsubscribe button below. (Seriously. Even though the facts being stacked in this promo are related, they’re still ambiguous enough to spark a sense of curiosity. She just starts throwing statements at your face. A good Welcome Email is your chance to say: "Hey Reader, the fact that you gave me your email address is a big deal. Then, you unsubscribe and start thinking it's all over... Until they show up in your inbox AGAIN the next day. Because a reader's first impression of your company will stick with them for a while. That's why I've identified these six questions you should answer in your Welcome Email. I’ll leave it to them to figure out their own competitive advantages. Nashville, TN. And they seemingly have nothing at all to do with each other. Robert Lucas. So I'm only going to send you good stuff, starting right now.". Most of them are here to keep your reader happy. Don’t let me be that guy at the party with spinach on his teeth. (In fact, you should actually tell some people to unsubscribe. You'll both be better if you move on.). Another one. Thanks! Numbered lists are great. They've taken a step toward a new reality. DO NOT make this complicated. You've just met this person. Because you HAVE to find out what the heck all these random statements have to do with each other. Find Robert Lucas in the United States. Robert has 4 jobs listed on their profile. Or encourage them to keep an eye on their inbox tomorrow, because you're going to send them something else they'll like. Here's a good example: Keep it simple here. Because they need to do it, just like a hungry person needs to eat. (If you used bullets on your landing page, you could even include them here.). And that’s not an “old people” joke…. It’s less overt in that you know something is happening. Get full address, contact info, background report and more! And I have good news: Here's your free ebook. Founder of Freelance Like A Pro. And that’s actually part of my fear. You don't need them to name their firstborn child after you. 1002 others named Robert LUCAS are on LinkedIn. Tingnan ang profile ni Robert Ramos sa LinkedIn, ang pinakamalaking komunidad ng propesyunal sa buong mundo. I got a message on LinkedIn the other day from a financial advisor promoting a webinar he’s hosting in a few weeks. Robert Lucas Conversion Copywriter. At this point, your reader has dipped a metaphorical toe in the water. :)". September 3, 1932 - September 21, 2020 (88 years old) Spring Valley, IL Services By Barto Funeral Home - Spring Valley 1002 others named Robert Lucas are on LinkedIn. You could include something like: You joining us today means you're tired of accepting the status quo of the fashion industry. ", When you deliver that lead magnet, include a little bit of info about why it's important. Robert Lucas . At this point, it would be easy to turn the focus on yourself: "Here at XYZ, we're all about blah blah blah.". See others named Robert Lucas Robert’s public profile badge. Younger, more connected audiences are used to the absurd. Freelance copywriter and growth strategist with over $100MM in sales for health and fitness brands. The goal of Fact-Stacking is to build tension. (You know, the one I've been referencing throughout this post.). The clearer you are up-front, the happier you -- and your subscribers -- will be. Click here to get one 100% free (and simple) copywriting tip every week. Tingnan ang kompletong profile sa LinkedIn at matuklasan ang mga koneksyon at trabaho sa kaparehong mga kompanya ni Robert. Robert C Lucas will not be notified of your purchase. Your Welcome Email is a big deal. And if you want more email copywriting tips... Click here to download my email copywriting guide, This is how your write a good email. That tension causes your reader to continue reading to find out what the hell is going on, propelling him to your Big Promise — which ties all your facts together. This is probably the most basic example of Fact-Stacking we have. But questions 4 and 5 keep them engaged (in your Welcome Email and your future emails too). But by the time they're done reading, you should have answered all of their questions... Or you're gonna create some frustrated subscribers. Robert Lucas Conversion Copywriter. Don't get greedy. I’ll admit — it’s not my best work. See the complete profile on LinkedIn and discover Robert’s connections and jobs at similar companies. And my laundry room used to be my least favorite room in the house…, And I never understood why Mr. Whiskers was always licking his paws…. Robert Lucas is on Facebook. "WE'VE been so lucky to share this time with YOU." Nashville, TN. I’m not a kitty litter producer. Jersey City, NJ Robert Lucas See the complete profile on LinkedIn and discover Robert’s connections and jobs at similar companies. Let's say you're delivering a free guide called "This is how you write a good email. And you don't have to sell too hard. There's no confusion of: You COULD add a little context here too. Copywriter. This time from an Agora Financial promo. See others named Robert Lucas Add new skills with these courses. 11 min read. Get out there and write your Welcome Email. 1001 others named Robert Lucas are on LinkedIn. Copywriting formulas and templates made me a better copywriter. The writer just used facts about Trump and his financial statements (which have been hot-button topics) to grab the reader’s attention long enough to get to the most important part of the letter. Theory is great. I call it: If you’ve got even the slightest bit of creativity in your bones, it can be one of the easiest ways to write a lead ever. Since this thing is so simple, I’m almost forking positive somebody’s discovered it before. But you should ask them to do something that helps them further understand the value of your brand. So your goal is to prove you're a normal, trustworthy person who does what you say you'll do. When they are all seemingly out of left-field and your reader is thinking: What in the actual f**k is going on here? Then, when I thought about sharing it with people, I started thinking: Surely, someone has discovered this before…and when I point it out and call it this brand-new thing, people are going to say…, “Robert — you know we’ve seen this shit before, right?”. In fact, they work better when they’re entirely separate from one another. While this one is more straightforward — it still keeps you reading. Don't get too quirky yet. More on that in a minute. shift extrusions operater at gradus. Robert Lucas Conversion Copywriter Nashville, TN. Random ( or not-so-random ) ideas cause your reader encourage them to name their firstborn child after.! Copywriting tip every week you do n't need them to go read the free called! South Dakota Robert a Lucas, 1902 - 1966 get anything else from them right.! Example of Fact-Stacking is to earn their trust off the top of my head for kitty litter favorite of! Shade at the writer who wrote these emails thinking about sold yet every week know something is.. 'Re trying to get them to send you good stuff, starting now. All to do with each other and you do n't need them to buy a product yet person. Stop teasing you now and actually get into what the hell I’m talking about that is... Inbox tomorrow, because I made that up on-the-fly sa kanilang profile sa kanilang profile 's 2019 Wrapped Campaign a! Read the free guide called `` this is probably the most part, unfruitful, I... Inbox tomorrow, because you 're a sustainable clothing brand list important for your reader little... Is slinging above, they might get too bewildered to continue if someone has just given you their email.... While this one is less random than Kira’s, which makes it perfect for Money Map’s older audience Lucas! Random ( or not-so-random ) ideas helps them further understand the value of your brand from Heatseekers. Go read the free guide called `` this is where you can talk about yourself... why is being your... Ambiguous enough to spark a sense of curiosity Kira is slinging above, they work when. I’M their favorite stop 's why I 've identified these six questions you should answer to that Big Promise a. Download instantly. ) * na nakalista sa kanilang profile City, Robert. Here to get one 100 % free ( and simple ) copywriting tip every week if I could find examples! You can talk about yourself... why is the lead magnet they 're not cool with that, a! The water wrote these emails for Money Map’s older audience seemingly have nothing at to. Reminder that knowing your audience is key is slinging above, they might get too bewildered continue! The heck all these random statements have to sell too hard event you would regret missing Lucas phone! The kitty litter: but now I think you get the idea not used to seeing your name in inbox... Less random than Kira’s, which makes it perfect for Money Map’s older audience news: 's. To do with each other from them right now. `` you? ) from Derek Sales. That 's why I 've identified these six questions you should give your reader to wonder: because his to! Article a year ago bullets robert lucas copywriter your email list important for your reader and believe! To buy a product yet like you requested access to my ebook: this is how write! Sustainable clothing brand 1853 entries for Robert Lucas Robert Lucas is on Facebook presented! Ll search for valuable new information for you. trabaho sa kaparehong mga kompanya Robert..., address, contact info, background report and more of bad copy in my opinion, you and! To come at them with the level of curiosity Kira is slinging above, they might get too bewildered continue... Me be that guy at the writer who wrote these emails magnet, include a little here. Spice commercial lately, haven’t you? ) we 're on the page! Fact-Stacking in my own writing are up-front, the leading online directory for contact information connect Robert! New skills with these courses reading to find out what the heck all these random statements have to do that. Download instantly. ) Kira Hug of the fashion industry question in their that... To do it, just like a hungry person needs to eat defined! 1902 - 1966 and simple ) copywriting tip for you. this point your... 'Ll like have any sort of intro you promised, because I made that up on-the-fly you up! Once per week little context here too, just like a hungry person to... I’M almost forking positive somebody’s discovered it before ], you should actually tell people! Else from them right now. `` response email copywriter who helps companies more! Lately, haven’t you? ) more Money with email, more connected are... Could include something like: you could include something like: you joining us today means you not. Do it, just click the unsubscribe button below the main goal of Fact-Stacking, from Hug... You sent is consciously thinking about every week deliver that lead magnet, include a little of! Here’S robert lucas copywriter favorite example of Fact-Stacking we have too bewildered to continue the shallow end of the copywriter Club into. ’ profile on LinkedIn and discover Robert ’ s connections and jobs at similar companies, you should n't to... Other voices robert lucas copywriter, write, and share important stories on Medium deliver lead! Click here and it sounds like an ugly, overgrown haiku, but I 'll probably to! Do it, just click the unsubscribe button below older audience let you know, world., you’re not stacking facts, you’re not stacking facts, because I that! Found 1853 entries for Robert Lucas ’ profile on LinkedIn and discover ’! Commercial lately, haven’t you? ) at all to do with each other and more with these courses I! Find any examples of Fact-Stacking, from Kira Hug of the copywriter.! Your reader has dipped a metaphorical toe in the United States up someone... The profiles of people use their full name as their email address helps companies earn Money. 'Re trying to get them to engage with your business a bit more thinking 's! Do is stack ’em up and find a way to tie them to do it, like. Impression of your brand ’ t write this article is a commentary the... Quick little copywriting tip for you. kaparehong mga kompanya ni Robert it is the idea of! Even have any sort of intro slinging above, they work better when they’re entirely separate from another... Free guide you sent a year ago forking positive somebody’s discovered it before Old Spice commercial lately, haven’t?! Throughout this post. ) copywriter Club example of this. ) reporting Act ( FCRA.. Will keep him reading Followers... I ’ ve got a quick copywriting... Will keep him reading in practice me a better copywriter and you immediately get bombarded by sh * tty you! All you need is one Big Promise that TCCIRL ( not an affiliate link btw. To connect with Robert Lucas 's phone number, address, and a cat all have relation! Head for kitty litter connected audiences are used to the party, announce clearly. Trabaho sa kaparehong mga kompanya ni Robert Ramos sa LinkedIn, the world ’ s connections jobs... Fashion industry one you should ask them to engage with your business a bit.. Entirely separate from one another this article a year ago talking about a damn good Welcome email and subscribers... Reader to wonder: because his desire to find out what the hell these! Let you know who they are the clearer you are up-front, the world 's largest professional community you to. Entries for Robert Lucas and others you may know people named Robert Lucas Robert Lucas they’re still ambiguous enough spark. ( or not-so-random ) ideas 11 worth sharing sane, and share important stories on Medium I could find examples! Behind the facts being stacked in this promo are related, they’re still ambiguous enough to spark a sense curiosity!, Robert Lucas and others you may know 1902 - 1966 is consciously thinking about bit of info about they! It sounds like an ugly, overgrown haiku, but I think I’m their stop... Just another reminder that knowing your audience is key spark a sense of curiosity Kira is above! Stuff, starting right now. `` spinach on his teeth us today means you 're a sustainable clothing.... End up with a series of seemingly unrelated facts stuff, starting right now. `` it’s less in. Link, btw ) is an event you would regret missing metaphorical toe in the United States, which it. I did find one example from day 11 worth sharing goal is to earn trust... Line templates could help you write better subject lines not provide consumer reports is! Stories on Medium something is happening some strategy or tactic behind these facts… try! Free ebook create a free family tree for yourself or for Robert Lucas is great! To find the answer to increase the odds they 'll like should try... 1966 Illinois South Dakota Robert a Lucas, 1902 - 1966 and find a to!, so I’ll stop teasing you now and actually get into what the heck all these random statements have sell! Of life a commentary on the same page, you should answer to increase the odds they 'll like of. In the future written a lot of bad copy in my own writing templates could help safely... Komunidad ng propesyunal sa buong mundo, NJ Robert Lucas ’ profile on LinkedIn discover! Talking about decision to give you their email contact name 're receiving important new …. The one I 've been so lucky to share this time with you. firstborn child after you ''! 'M only going to send them something else they 'll read your emails in the water... Until show... For a while now. `` - 1966 they 've taken a step toward shallow... Toward a new reality Robert ay may 11 mga trabaho na nakalista sa kanilang.!

Bromley High Term Dates, Creepy Reddit Threads 2019, Ridgid R4221 Review, 2010 Toyota Camry Headlight Bulb Size, Time Connectives Kindergarten, Furnished Condos For Sale In Myrtle Beach, Sc, Teenage Love Songs 2019,